The aim of the current project is to develop a master level education program in INNOVATIVE DESIGN OF themed ENTERTAINMENT AND ATTRACTIONS FOR SUSTAINABILITY (IDEAS). IDEAS is a proposal for a master program in the fields of tourism, hospitality, entertainment, leisure, sustainability and international business management to educate students towards senior and executive level management positions in the themed entertainment and attractions industry. The current HEIs members of the consortium to offer and manage this program consist of Universitat Rovira i Virgili in Spain (URV, coordinator, lead beneficiary), Breda University of applied sciences in the Netherlands (BUas) and Université Côte d’Azur (UCA) in France. In addition, several non-academic institutions related to the themed entertainment and attractions industry are supporting the IDEAS proposal project.
The aim of the current project is to develop a master level education program in INNOVATIVE DESIGN OF themed ENTERTAINMENT AND ATTRACTIONS FOR SUSTAINABILITY (IDEAS). IDEAS is a proposal for a master program in the fields of tourism, hospitality, entertainment, leisure, sustainability and international business management to educate students towards senior and executive level management positions in the themed entertainment and attractions industry. The current HEIs members of the consortium to offer and manage this program consist of Universitat Rovira i Virgili in Spain (URV, coordinator, lead beneficiary), Breda University of applied sciences in the Netherlands (BUas) and Université Côte d’Azur (UCA) in France. In addition, several non-academic institutions related to the themed entertainment and attractions industry are supporting the IDEAS proposal project.