The Tourism industry is very dynamic and changing, as well as the profiles of the professionals who work in the sector. The unstoppable rise of technologies, as well as the impact of climate change, demands new job profiles. VET is slow to keep up with the needs of the sector and the current specialized training offer is scarce in Europe and in Latin America. PlaceYour aims to implement an innovative training program between VET institutions and companies involved in the tourism development sector in Latin America and Europe for the creation and introduction into the labour market of the professional profile of "Place Branding Designer", which will have key competencies to activate and build sustainable, circular and inclusive territorial strategies of tourism, through the Place Branding methodology. The project develops the following activities: I. DESIGN OF VET TRAINING PROGRAM - Needs analysis (including the Creation of Local Networks) - Exchange of national best practices - Development of the training program Outputs: reports about the research and the needs analysis made per each country; the collection of good practices the Handbook for the training program for trainers. II. TRAINING PROGRAM - E-learning course - Transnational mobility program Outputs: Training Materials; e-learning course; 2 Transnational Mobility in Colombia and Mexico. III. PLACEYOUR ACADEMY LAB - Virtual International Training - Bootcamp Outputs: 1. e-learning course for young workers in tourism; 2. The certification of the Place Branding Designer; 3. Local PBD strategies; 4. Matching with local enterprises. It is expected that at least 30 trainers from the partner countries will be trained as experts in the application of the Place branding methodology applied to circular tourism. Through the PlaceYour Academy Lab, in its pilot training program, 90 young people involved in the tourism sector of the project partner countries will be trained and certified as Place Bra
The Tourism industry is very dynamic and changing, as well as the profiles of the professionals who work in the sector. The unstoppable rise of technologies, as well as the impact of climate change, demands new job profiles. VET is slow to keep up with the needs of the sector and the current specialized training offer is scarce in Europe and in Latin America. PlaceYour aims to implement an innovative training program between VET institutions and companies involved in the tourism development sector in Latin America and Europe for the creation and introduction into the labour market of the professional profile of "Place Branding Designer", which will have key competencies to activate and build sustainable, circular and inclusive territorial strategies of tourism, through the Place Branding methodology. The project develops the following activities: I. DESIGN OF VET TRAINING PROGRAM - Needs analysis (including the Creation of Local Networks) - Exchange of national best practices - Development of the training program Outputs: reports about the research and the needs analysis made per each country; the collection of good practices the Handbook for the training program for trainers. II. TRAINING PROGRAM - E-learning course - Transnational mobility program Outputs: Training Materials; e-learning course; 2 Transnational Mobility in Colombia and Mexico. III. PLACEYOUR ACADEMY LAB - Virtual International Training - Bootcamp Outputs: 1. e-learning course for young workers in tourism; 2. The certification of the Place Branding Designer; 3. Local PBD strategies; 4. Matching with local enterprises. It is expected that at least 30 trainers from the partner countries will be trained as experts in the application of the Place branding methodology applied to circular tourism. Through the PlaceYour Academy Lab, in its pilot training program, 90 young people involved in the tourism sector of the project partner countries will be trained and certified as Place Bra