The main objective is a creation, testing and expansion of a methodology of rural youth work through the launch of the regional networks of Youth Folklore Clubs in the countryside communities that aim to empower and engage youngsters and local partners from the rural area around the process of amateur media production on the topic of the local cultural heritage. Participating organizations increase their capacities by merging their rural programs with the activities of the created Youth Folklore Clubs networks. The project is divided into four stages that start (1) from development of regional networks in Ukraine and Moldova and recruitment of youth with fewer opportunities from the countryside who on the latter stage (2) will be trained and empowered as effective youth workers with thematic technical skills of media production by the consortium partners in Poland and Lithuania. Next (3), these already youth leaders under the guidance of partner organizations launch the Youth Folklore Clubs which start producing media outputs on the topics of local heritage and folklore often in partnership with entities from the creative sector. The Youth Folklore Clubs present their outputs through various means with an aim to mainstream their production and create an added impact of rural cultural heritage revival/preservation among the general population. The final stage (4) is dedicated to exploiting the project results and replicating the tested methodology further by expanding the Countryside Studio, engaging new partners (strategic cooperation with the local authorities will be one of the priorities) and preparing self-sustainability of local actions of the Folklore Clubs. We believe our project proposal attains several objectives of the program as it presents and tests an innovative methodology for rural-based youth NGOs affecting youths with fewer opportunities in the countryside which enhances their employability, especially by growing their media literacy skills.