The proposed EMDM titled “PIGMENTS – PaInts and coatinGs: Material Engineering, desigN and innovative Technologies for Sustainability” aims to address the growing demand of the job market for skilled professionals in the sustainable coatings and paints technology sector, which is currently underrepresented in higher education across Europe. This master’s program will be developed by a consortium of higher education institutions from Europe and Canada, in consultation with leading industrial associations in the subject area. The master’s program will focus on innovative technologies in paint and coating materials, with a strong emphasis on environmental sustainability and digital transformation in compliance with the EU Strategic Agenda 2024-2029 and Erasmus+ programme priorities. The curriculum will provide students with a broad, interdisciplinary technical skillset, including surface engineering, formulation engineering, nanotechnology, Industry 4.0 tools, etc. In addition, the program will include languages and soft skills such as critical thinking, project management, and industrial property, which will further enhance graduates' employability and competitiveness in the job market. The main goals of the project are to collaboratively develop a cohesive and fully integrated Master’s program curriculum, formalize a comprehensive framework for administrative operations, student services, accreditation, and awarding policies, and establish a compelling value proposition and business model to attract high-quality students from around the world.