The overall purpose of the ‘Consumers' role in responsible packaging - Improving circular economy innovation capacities in packaging value chain’ (ResPa) project is to develop companies’ innovation and green skills capabilities in packaging value chain by highlighting the role of the consumer in the context of circular economy. There is a recognized need for improving packaging materials circularity, to avoid over packing and to reduce packaging waste to meet the local, regional, and EU-wide goals related to the reuse and recyclability of packaging materials. Main topics of the ResPa project covers recyclable and re-usable consumer packaging, consumption and post-purchase behavior, understanding consumer’s role as a part of the packaging value chain, shaping circular economy (CE) business models and strategies. The project has been designed by the principles of the Quadruple Helix model to improve consumers involvement to packaging materials’ circularity through market actors’ innovation and capacity building activities. The ResPa project will improve know-how and communication through value chain and give access to knowledge and data sharing, by developing new CE business models in collaboration with HE and VET to the packaging world, without forgetting consumers as an important part of the industrial value chain. The overall goal is to improve packaging materials’ circularity and sustainability with capacity building of green skills and innovations through develpment of a new educational contents implemented through targeted micro-credentials (constellation of 5 digital open badges). In addition, through a multidisciplinary approach the ResPa project will contribute to the development of business models and educational contents and methodologies with different stakeholders by utilising Living Lab approach.