Creative industries realise a vast number of activities which includes not only the so called cultural industries (such as media, design, the movies), but also products and services that contain as a substantial element a creative or artistic effort, thus considering also architecture, fashion, communication. Despite the great potential of creative and cultural enterprises, some 900.000 in Europe that, according to the EU Commission, total 3 % of the overall European GIP (402 billion of Euros) and a relevant quota of jobs, those enterprises are widely undervalued. So, not only do they need support to the entrepreneurial component, but also the establishment of stronger relations with assets of consolidated manufacture. The Smart Jump project intends to strengthen the links between training and labour environments, through the improvement of training offer (with the reduction of gaps of specific skills for entrepreneurship and intrapreneurship) and the support to the governance systems referring to education and training. These systems are nowadays ruled through interactions that are more and more complex, between training organisations, companies, policy makers, decision makers and society as such. More in detail, this proposal intends to strengthen the quality of learning offer linked to the entrepreneurship and intrapreneurship of women and young entrepreneurs who are active or have entered the creative industries sector. The starting point is a model - in this case developed in Sweden with the Women Resource Center - called Four Helix, that aims at developing female entrepreneurship through joint actions of Institutions, of companies, of university and society. Smart Jump will concretely operate to fine tune the training offer at local level and at partners’ level with the strategies of economical development directed to growth and innovation. The project envisages the realisation of different activities and results, of sharing the Swedish practice, of joint development of training contents for female and young entrepreneurs, of transnational actions (mobility and training), of design of a community including entrepreneurs and professionals to dialogue with the Public, university and society. The strategic partnership is made of 7 partners from 5 EU Member states. It encompasses public bodies (such as the Veneto Region) and private organisations (such as Confindustria Veneto SIAV, WINNET) representative of enterprises, university (such as CUOA Foundation and Goldsmiths’ College) and development of human capital. Main beneficiaries involved in the Smart Jump project are women and young persons who operate (or intend to operate) in the creative industries sector. On one side, female entrepreneurs or women who act as managers in Europe are less than 30 % and have limited access to high level interventions of managerial training. On the other side, the support to entrepreneurship, especially in emerging sectors and with high rate of development has been recognised as one of the possible answers to the dramatic situation of youth unemployment, particularly in Spain, Italy, and Hungary. As a consequence, 52 beneficiaries (women, young, staff of partners’ organisations) will be directly involved in the testing phase of the learning model. The work plan is articulated in three macro activities: a first step will deal with the analysis of the Swedish approach in order to design the structure of the cooperation model between actors. The analysis will integrate also existing practices in partner countries, and will set the training contents for entrepreneurial development. The second phase envisages the promotion of creativity, of learning to innovate, of entrepreneurship. The third step is about valorization and mainstreaming and the design of an international community to network stakeholders related to creative industries. In terms of benefits and impact, the project will improve the training offer of partner organisations. It will develop high level skills to support entrepreneurial activity, and will support the organisation linked to the industrial systems. In the long run, the project will have a value for the VET and industrial systems, as it will concretely improve the way public and private organisations interact and collaborate. This will give value to the role of women and young , a target that is underrepresented in entrepreneurial systems.
Creative industries realise a vast number of activities which includes not only the so called cultural industries (such as media, design, the movies), but also products and services that contain as a substantial element a creative or artistic effort, thus considering also architecture, fashion, communication. Despite the great potential of creative and cultural enterprises - according to the EU Commission there are abt. 900.000 in Europe who represent the 3 % of the overall European GIP (402 billion of Euros) and a relevant quota of jobs - those enterprises are widely undervalued. Therefore, they do not only need support to the entrepreneurial component, but also the establishment of stronger relations with assets of consolidated manufacture. Smart Jump www.smartjump.eu has achieved from the outset the goal of strengthening links between training environments and the world of work through the improvement of the training offer (with a reduction in the lack of specific skills for entrepreneurship and intrapreneurship) and the support of governance of education and training systems, as interactions between training organizations, companies, policy-makers and society as a whole become increasingly more and more complex. More specifically, the aim was to strengthen the quality of the learning offer linked to entrepreneurship and intrapreneurship of young women who already operate within or are approaching for the first time the creative industries sector. Starting from the model of the Quadruple Helix, developed in Sweden with the Women Resource Center and aimed at developing female entrepreneurship through joint actions between representatives of the public, business, academics and civil society, Smart Jump has worked to align the training offer at local level and partner countries to the economic development strategies geared towards growth and innovation. Smart Jump realised a mix of activities and results, sharing the Swedish experience, jointly developing training content for both senior and junior, female and male entrepreneurs, activating transnational training actions (mobility and blended workshops), setting up the Smart Jump community www.factoryofknowledge.net/smartjump, participated by entrepreneurs and professionals who pursue to establish a network at European level on the project’ topics. The strategic partnership consisting of 8 partners from 5 EU Member States (Italy, Sweden, Spain, Hungary and the United Kingdom) has seen the active participation of public bodies (such as the Veneto Region and IAF) and private bodies (such as Confindustria Veneto SIAV, WINNET Sverige, INDICO and ITL Group) representatives of the entrepreneurial world, the academia (CUOA Business School and in the first phase Goldsmiths' University of London) and the development of human capital. The critical analysis of the Swedish approach, adopting the cooperation model, integrating existing practices in partner countries and defining the training contents for entrepreneurial development has generated a model of learning and cooperation that has been validated through 2 transnational learning activities of "blended mobility for VET learners" in Italy and Sweden, with combined webinar and training courses jointly attended by direct beneficiaries and staff of the partners: 47 female and male entrepreneurs, companies, researchers, training specialists and human resources, associations and young people. The two pilot actions addressed the topics of sustainable innovation, entrepreneurship, cooperation with Quadruple helix and the resulting methodologies for technology and knowledge transfer between the key players and finally the connection between creative industries and productive sectors. A complete programme for the valorisation and networking of experiences and skills at transnational level has found its expression through face-to-face meetings and the digital hub www.factoryofknowledge.net/smartjump. Regarding benefits and impact of Smart Jump, the project has activated a process of improvement of the training offer of the partners, has allowed the development of skills useful for enhancing entrepreneurial activity, supporting organizations linked to industrial systems. In the long term, Smart Jump intends to have a systemic value in allowing a concrete improvement in the way public and private organizations involved interact and work to enhance the role of young people and women, entrepreneurs and entrepreneurs, interested in the creative industries.