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Smart Women

2016-1-MT01-KA202-0152022016Strategic Partnerships for vocational education and trainingfinalized
Countries: MT|RO|BE|LT|ES|LV|CY · Grant: €203,727
Entrepreneurial learning - entrepreneurship education

Project summary

The project aims to design and deliver a training programme specialising in Entrepreneurship and eCommerce. The course aims at increasing the knowledge and competences of female individuals in the area of electronic commerce and business. The aim of the course is to improve the employment prospects or business opportunities of the participants.The course will target female individuals who would like to:- Increase their knowledge on the importance of e-commerce in today’s competitive environment;- have an opportunity to access a range of resources and tools specially made for women entrepreneurs who would like to start a business or have recently started a business;- Explore adopting e-commerce services as part of their product / service offering,- Use e-commerce to bring a new service/product closer to the market.Project DescriptionThe activities of the project are:1. Design of the training programme – through this phase the course content will be designed covering 30/40 hours of learning. The plan is to have a training programme which provides the participants with the necessary tools to start up a business. In general, the modules should indicatively aim to cover:- Introduction to eCommerce;- Planning your business;- Taking your business online;- Facilitating online transactions;- Promoting your online business;- Delivering your products;- Putting the customer at the centre of your business; - cross border eCommerce;- future eCommerce including mobile technology;- digital content; and- budgeting and accountingThe training programme to be developed shall comprise of lecturing hours, work-shops, self-study and assessment. The details and the content of the training programme will be a key deliverable of the first stage of the project.2. Marketing and publicity of the training programme – a thorough awareness and marketing campaign will be implemented to promote this training course vis-à-vis its importance for the growth of the European economy. This will also include the branding of the project, the development of leaflets, the promotion of the course amongst potential participants, and the organization of conferences in identified partnering countries. To support the sustainability of the project, this component will also include the carrying out of ex-post surveys to establish the effectiveness of the training and be used to fine-tune the delivery of the programme.3. Delivery of the training programme – The plan is to deliver 5 classes in each partnering countries. Depending on the amount of partners, these classes will be divided on a period of three years. A detailed schedule will be planned at the initial phases of the project.The training programme will be delivered in computer labs each taking circa 10 participants. The delivery is envisaged to cover lecturing hours, workshop, self-study and assessment.3 workshops will be organized and for each workshop, foreign experts from partners will be invited to deliver case studies from organisations that have deployed a successful e-Commerce business implementations. Participation in the workshop will contribute towards the course hours.4. Development of an e-learning platform – in parallel with the delivery of the training programme, this project will embark on transforming the content of the course into a virtual learning environment. The e-learning platform will support the sustainability of the project. Having an online / blended course will reduce operational costs following the closure of the project and will also provide a more accessible learning environment for participants with different needs. Moreover, the e-learning platform will allow the course programme to be delivered following closure of the project. 5. Conferences – To kick off the project, an initial conference/workshop will be held for different partners and foreign experts. Depending on the amount of partnering countries, a different number of conferences will be organized. Following the implementation of the project, a closure conference will be held.

Final report summary

The project aimed to design and deliver a training programme specialising in Entrepreneurship and eCommerce. The course aimed at increasing the knowledge and competences of female individuals in the area of electronic commerce and business. The aim of the course is to improve the employment prospects or business opportunities of the participants. The course targets female individuals who would like to: - Increase their knowledge on the importance of e-commerce in today’s competitive environment; - have an opportunity to access a range of resources and tools specially made for women entrepreneurs who would like to start a business or have recently started a business; - Explore adopting e-commerce services as part of their product / service offering, - Use e-commerce to bring a new service/product closer to the market. In the framework of the Smart Women project, seven partners from European countries have created an innovative European Training Model, focused on women, aiming for encouraging entrepreneurship and putting business ideas into practice. The Smart Women Model combines online learning using online learning platforms and face to face training based on project collaboration, peer-learning, guidance, coaching and counselling. Also for each topic a quiz was developed to assess the participants at the end of each module.The following topics were included; 1. Planning your Business 2. Digital Marketing 3. Creating Digital Content 4. ICT and Online Security 5. E-Commerce A thorough awareness and marketing campaign will was implemented to promote this training course vis-à-vis its importance for the growth of the European economy. This also included the branding of the project, the promotion of the course amongst potential participants, and the organization of conferences in identified partnering countries. To support the sustainability of the project, this component will also include the carrying out of ex-post surveys to establish the effectiveness of the training and be used to fine-tune the delivery of the programme. Development of an e-learning platform – in parallel with the delivery of the training programme, this project embarked on transforming the content of the course into a virtual learning environment (moodle). The e-learning platform will support the sustainability of the project. Having an online / blended course will reduce operational costs following the closure of the project and will also provide a more accessible learning environment for participants with different needs. Moreover, the e-learning platform will allow the course programme to be delivered following closure of the project. The activities were accompanied by 6 transnational project meetings where the expertise and ideas were exchanged, the observation of work plan and time schedule monitored as well as the next tasks and responsibilities agreed. The project consortium consisted of 7 partners, each of the partners brings to the project team a high-quality profile, multi-sectoral knowledge from similar previous initiatives and experienced working teams; all of which can be exploited for the successful project implementation. The Applicant, the Malta Communications Authority (MCA), has the remit to bridge the digital divide by stimulating and supporting citizens and business to embrace Information and Communication Technology (ICT) as a key enabler to continued social and economic growth. All Digital is a European non-for-profit organisation (NGO) and a member based association with a central office in Brussels, Belgium. LIKTA is a member of Chamber of Commerce and Industry of Latvia, member of The Confederation of Employers of Latvia, as well as member of Pan- European associations. LIKTA holds the status of Educational institution and has a network of 31 E-competence centres around Latvia. Langas į ateitį provides basic ICT training courses for all citizens for free. More than 120.000 people graduated from distance/classroom training courses since 2003. Dedalo Foundation for the Development of the Information Society is a non-profit Foundation located in Tudela, the second most populated city of Navarra region in Spain. The Cyprus Computer Society (CCS) is an independent, professional, scientific, nongovernmental and non–for-profit organization seeking to improve and promote high standards amongst informatics professionals in Cyprus. Fundația EOS – Educating for an Open Society (EOS Romania – www.eos.ro) is a private, non-profit organization. Its main goal is to bridge the digital divide in Romania by helping people realise their full potential through the use of technology.

Project partners (7)