The project addresses the Knowledge Triangle, digital integration, opening up education, entrepreneurship and soft skills tackling a very large stakeholder map in the tourism sector.6 partners involving Universities, policy makers Municipality, NGO, and private companies with specific profile in training for the tourism sector compose the strategic partnership.The project delivers five (5) Intellectual Outputs , organizes one Hackatour event focused on Mobile tourism and one Tourism Science event tackling more than 200 participants.IO1.Research analysis on Understanding "Tourism consumer behaviour experience - driven by. Mobile ICT on Social Media"IO2.Training program on Social Media their impact on the educational process. Analysis and selection of web 2.0 tools to develop new servicesIO3.Training program on how to apply games on tourism services using Mobile devices.IO4Training program How to innovate in designing new business models in tourism based on education.IO5.MOOC 4.0 on how to implement innovation on tourism education and services.On enhancing digital integration:This project focuses on Mobile ICT Apps applied to tourism but not only focused on the App but on understanding how the information is co-created by the consumer, (now a prosumer with a smartphone) shared, and how is impacting the tourism sector. The Education system is not addressing the fast change; the stakeholder map did not visualize this as an ICT eco-system that involves all services that must be based on service design and community management integration.Consumers are already displaying behaviour, which suggests that they are increasingly comfortable with researching and purchasing via mobile devices, but this often forms merely part of an overall purchasing journey in the tourist industry.Some of the activities justifying these priorities are: to enhance University/ schools curriculums and involve the stakeholder map in redesigning the services they provide adjusting them to the new social media channels e.g. creating branding, making their web site responsive to mobile phones, developing new Mobile App services with the help of the users -On entrepreneurship:According to the EU Skills Panorama (2014) Employability and skills of higher education graduates Analytical Highlight, prepared by ICF GHK and Cedefop for the European Commission, graduate recruiters emphasise the importance of soft skills as well as having the opportunity for young people to gain work experience to make possible for them to compete in a changing labour market. This analytical highlight reports that "The most important skills highlighted by the employers ... are team-working skills, followed by sector-specific skills, communication skills, computer skills, being able to adapt to new situations, reading/writing ability and analytical and problem-solving skills." It shows also that other skills such as creativity and entrepreneurship as well as relevant experience are very important for companies, and that they can be acquired through high-quality apprenticeships in companies.On Opening Up EducationThe project delivers Open Educational Resources and MOOC 4.0 version. It also organizes for the first time in Turkey a Hackatour event. A Hackatour event is about innovation on Mobile ICT Apps and new business models design in the tourism sector. It is an open hybrid format that mixes professional advise with fun in a programme complete with activities of all kind. The event is about promoting, sharing, networking, training for creative and sharing economy in the tourism sector. It involves education, the local tourism stakeholder map and regional authorities.Some of the tangible outputs are:1 ICT Curriculum training improvement applied to real cases using Smart ICT on social media channels1 ICT Thematic maps of tourists’ space usage, Big Data analysis report of Konya, Modena, Den Helder, Bucharest 1Training program on curriculum design, Social Media Data Community Manager trends, tourism service design.1 Training program (OER) and how to choose, use and manage games to work in tourism business to create Branding and positive1 Report implementing mechanism for stimulation of innovation, entrepreneurship and creativity in tourism in Konya 1 Branding strategy Report based on visitors experience. 200 participants in the events20 teachers trained
The project focused on the Knowledge Triangle, digital integration, opening up education, entrepreneurship and soft skills tackling a very large stakeholder map in the tourism sector. 6 partners involving university as coordinator, policymakers as municipality, foundation, and private companies with a specific profile in training for the tourism sector composed the strategic partnership. At the end of the project five (5) intellectual outputs, two multiplier events, one was "Hackatour Event" focused on mobile tourism and the other was "Tourism Science Event" attracting more than 200 participants were being realized. IO1 was about a research analysis on understanding "Tourism consumer behavior experience - driven by Mobile ICT on Social Media". IO2 was about a training program on social media and their impact on the educational process. IO3 was about another training program on how to apply games on tourism services using mobile devices. IO4 was about a training program how to innovate in designing new business models in tourism, based on education. Final IO5 was our MOOC 4.0, which was about how to implement innovation on tourism education and services. In terms of enhancing digital integration, this project addressed on Mobile ICT Apps applied to tourism. However, the project was not only focused on the App but also understanding how the information was co-created by the consumer shared, and how these all impacted the tourism sector analyzed. Since the Education system is not addressing the fast change and the stakeholder map could not visualize this as an ICT eco-system involved all services that must be based on service design and community management integration, TOURBAN project activities justified these priorities such as enhancing University/ schools curriculums and involving the stakeholder map, redesigning the services provided adjusting to the new social media channels e.g. creating branding, making their website responsive to mobile phones, developing new Mobile App services with the help of the users. Regarding entrepreneurship, according to the EU Skills Panorama (2014) Employability and skills of higher education graduates Analytical Highlight, prepared by ICF GHK and Cedefop for the European Commission, TOURBAN project helped graduate recruiters emphasizing the importance of soft skills as well as having the opportunity for young people to gain work experience to make possible for them to compete in a changing labor market. The analytical research reports and the training programs we developed confirmed that the most important skills for the employers were team-working skills, followed by sector-specific skills, communication skills, computer skills, being able to adapt to new situations, reading/writing ability, and analytical and problem-solving skills. We also pointed out that other skills such as creativity and entrepreneurship as well as relevant experience were very important for companies, and that they could be acquired through high-quality apprenticeships in companies. In connection with opening up education, the project delivered Open Educational Resources and MOOC 4.0 version. We also organized for the first time a Hackatour event in Konya, Turkey. This Hackatour event was about innovation on Mobile ICT Apps and new business models design in the tourism sector. It was an open hybrid format that mixed professional advice with fun in a programme complete with activities of all kind. The event was about promoting, sharing, networking, training for creative and sharing economy in the tourism sector. Furthermore, It also made education staff, the local tourism stakeholders and regional authorities come together in different workshops under that event. The tangible outputs of TOURBAN project were: -1 ICT Curriculum training improvement applied to real cases using Smart ICT on social media channels, -1 ICT Thematic maps of tourists’ space usage, Big Data analysis report of Konya, Modena, Den Helder, Bucharest, -1Training program on curriculum design, Social Media Data Community Manager trends, tourism service design, -1 Training program (OER) and how to choose, use and manage games to work in tourism business to create branding, -1 Branding strategy report based on visitors experience, -200 participants took part in the events, 20 teachers trained.