The aim of this project is to improve the professionalism of communication training from an intercultural perspective. The 12 students part of the project from 3 different European countries (Belgium, France, Spain), who will be joined by 10 Chinese students in Paris during the first year of the project. During the next academic year, these European students will have the opportunity to undertake an 8-10 week internship in China with a Chinese company or European institution / company based in China. The European part takes place in three steps: 1. In Zaragoza, students will have the opportunity to receive theoretical training in interculturality, followed by a practical case. 2. In Brussels, students will have the opportunity to receive theoretical training on the European Union as an institution and its decision-making mechanisms, followed by a practical case 3. In Paris, students, through a communication case that is part of the European decision-making process in Belgium, will have to give an appropriate reply to a national advertiser in France. The european dimension will be attended by two different classes during two academic years in a row. This pilot project will also serve as a laboratory for a research to be prepared for analyzing sino - european interculturality through student stays in China and european countries. In a longer term, a better understanding of European decision-making mechanisms, professionalization of communication training and awareness of training opportunities outside the country of origin will be expected.
The aim of this project was to deepen the professionalizing dimension of a few students but also lecturers and administrative staff implicated with a communication training among three Higher Education institutions from Belgium, France and Belgium, the whole from an intercultural perspective.The project saw the commitment of 12 students from 3 different European countries, who were joined by four Chinese students during each year of the project. The "European weeks" (about two weeks by each european partner) took place in three steps: 1. At Zaragoza (USJ), students had the opportunity to receive theoretical training about interculturality, followed by a practical case. 2. At Brussels (HELB), students received theoretical training about the European Union as an institution and its decision-making mechanisms, followed by a practical case as well 3. At Paris (Lurçat), students, through a communication case that is part of the European decision-making process in Belgium, had to give an appropriate reply to a national advertiser in France in large groups. That "european dimension" was attended by two different classes during two academic years in a row. This pilot project has also been used as a laboratory for a research to be prepared for analyzing sino - european interculturality through student stays in China and european countries. In a longer term, a better understanding of European decision-making mechanisms, professionalization of communication training and awareness of training opportunities outside the country of origin is expected to be acquired by the beneficiaries. The pedagogical activities organised during the first year have enabled the european students, differently depending on the partners, to concretize an experience of practical activities or discovery of China during year 2, which constitutes an accomplishment of the european interculturality topic applied to their Bachelor degree.