The difficulties that many handmade workers have to face in the transition of their projects from a freetime activity to a business activity lies in the lack of specific competences in the fields of ICT, e-commerce and marketing and management. After all, the Eurostat 2014 data confirm that the occupational sex gap in some European countries still overcomes 15% (IT, RO, EL, MA and CZ) and this gap is also recorded in self employment and entrepreneurship fields. In fact, a great part of women become entrepreneurs for due necessity to the difficulty to find a job or to improve family’s budget. The "home based" production represents the departure for the birth of small entrepreneurial activities that could facilitate different aspects of women’s life. The Florà project aims to support the share and transfer of innovative practices regarding economic integration and female entrepreneurship addressing to workers in the field of handmade production with the purpose to improve the impact on their formation and to increase the occupation and the entrepreneurial mind by creating a European net of competences and needs sharing in the fields of ICT and e-commerce, marketing, management. Through the Florà project, the handmade workers of Europe have the opportunity to elaborate and share new tools and systems useful to the exploitation of their job. Those work instruments enhance the knowledge of tools for the promotion, Plug in, Target customer and business plan, production organization, business management models, branding, graphic. The project will allow to: Share good practices of self employment through open source learning Sustain a net of European Handmade workers sustain the exchange of competences The country partners involved in Florà project will be 5: Italy, Bulgaria, Greece, Spain and Czech Republic. The partner organizations will take care of different topics for the workers involved that allow an effective and efficient exchange of good practices: ICT & e-commerce Social media & Branding Management & Budget self employment and entrepreneurship Jovesolides (ES) works for inclusion, leadership and entrepreneurship as tools for social changes. Inside the Florà project, they will work on the topic of entrepreneurship and self employment soft skills. IED (EL) collaborates with social partners with the objective to produce and transfer know how, entrepreneurial culture promotion and to improve the effectiveness and the sustainability of the enterprises.In the project, IED will take care of the aspects related to branding and social media. BDA (BG), that will deal with ICT and e-commerce activities. The organization contributes to provide valuable information that help in taking the difficulty out of usage and implementation of developing IT technologies. BPWP (CZ) works for creating connection between women by organising conferences and meetings and is engaged in evolving professional potential of women and to support their economic independence and to gather successful women. The activities expected in the project aim to the exchange of good practices through the sharing of partners’ sectorial competences and their transfer to the interested subjects. Regarding the implementation of the project there will be organised: 3 transactional meetings of organisation and coordination between partners. 30 stakeholders involved for every partner in the frame of a national conference on the topic 4 blended mobility for 15 facilitators Handmade workers. 5 of them with special needs, 1 for each country partner. The handmade workers will follow a training on the listed topic and then will follow three months of remotely formative activities through the use of e learning platform. 1 final lecture where all the work made will be presented. The conference will be on streaming for all EU countries. 1 e-book / guide for handmade in partners languages, downloadable from partners websites. 1 training for trainers open to handmade workers contextually to the final lecture. The potential of the project lies in the transversal characteristics and in the applicability of the practices exchanged to different European realities linked each other by the same necessities and the used tools. The results of the project will be collected in an e-book including OER resources and a guide to the competences useful to produce good practices and to disseminate the acquired competences and also sustaining those people who will deal with this activity. The positive impact of the project will derive from the opportunities of networking and exchange of good practices on more levels: individuals, organizations and involved countries.
An important element of the family economy is the role women play in economic management. Often a support of the same and in response to growing unemployment, numerous are those committed to making artifacts at home. The context analysis document shows a significant market increased by the use of technologies, often undeclared work not tangibly monitored by statistics. Estimates and analyzes are present in the project documents: Career Pathways. There has been little reporting of the role and tax sector. Lack of a training model useful for women who started or undertook the development towards a real micro business. Therefore, it was important to find useful training models for this new emerging sector to provide future builders with career guidance and mentoring frameworks to help them focus their goals on a sustainable horizon. The “Florà: handmade with an accent on Europe” project was conducted KA2 Strategic Partnership Archives: exchange of good practices. He sought to provide common ground for the exchange of experiences and knowledge between the different types of participation involved and to develop a network for transnational cooperation. The project is focused on the education mainly necessary for the woman who wishes to increase her micro-business. He addressed one of the eight specific key competences in the European Council Recommendation n. 2006/962 / CE, the sense of initiative and entrepreneurship. The Florà project encouraged women to become entrepreneurs by facilitating the control of a micro business, related to the European policies of the 2020 entrepreneurship action plan. The partnership included five members: A network of women entrepreneurs (Czech Republic) and adult training (Italy, Spain, Poland and Bulgaria), who cooperated together to effectively fulfill all the tasks of the project. The main objective of the project was to analyze the actual knowledge and skills of adults in the field of self-entrepreneurship, to learn from the experience and good practices of the partner countries and to design training models suited to the needs of the Producers sector. The career guide, and operational tools, is useful for future European hadmakers to support other women. In order to achieve all the planned objectives, the partners undertook several stages. An analysis of the context and the drafting of a main course. Calibrated training on the participants. A guide now available in five languages. It can be easily downloaded in PDF format from the project website www.handmade-flora.com. The paper includes the following chapters: introduction to the concept of self-entrepreneurship in the sector; skills needed to become handmakers; tools; ICT and E commerce, social media marketing; management; financial discipline; canvas for mentoring. In addition, the guide includes success stories and conclusions. The project brought added value to the EU ecosystem and had an impact on the participants, participants, target groups and relevant stakeholders, by completing the following detailed objectives: (1) creation of a transnational project consortium and development of a network for transnational cooperation which facilitates the exchange of experiences and knowledge between the different types of participation involved in adult education and entrepreneurship (not only partner instructions , but also the network of institutions); (2) facilitate the exchange of good practices in the field of design and implementation of the business model; (3) helping target groups to increase their sense of initiative and entrepreneurship and increase professional development opportunities by promoting the transition to micro-enterprise and knowledge and implementation skills. The main output, the guide, can be used by other women who involve this job or who transforms it into a micro enterprise. In addition, the path of the carrier can be a useful material for policy-makers in reconsidering the role of women in the family economy and improving some tax and facilitation aspects towards this type of self-entrepreneurship. Therefore, it seems crucial to consider inverse statistics with a view to promoting equal opportunities. Reconsidering the mentoring model as one of the initial stages to support the training and training of women often in contexts of poverty or with economic difficulties.The project, in fact, continued thanks to the implementation developed by Creativi108 in Albania. Korce women are currently continuing the implementation of the mentoring and sharing economy model with temporary shop.