The relationship between pharmaceutical industry and physicians is a controversial one. This is because whenever money and ethics clash, there are conflicting interests. Pharmaceutical companies operate in a world of high stakes with potentially high returns of their investments. Recouping the money they have invested in drug research and development means using marketing techniques that will ensure increased sales. In addition there are drug launches in foreign locations, conferences sponsorships and funding of private functions. Many companies do this under the guise of 'academic' activities. However, traditional practices that have been known throughout the world for thousands of years and approved in science, can be a major area of health care.Complementary and alternative medicine is the best example of this, but many drug manufacturers that have no curative effect today are the biggest obstacle in front of them. Because drug sales are directly negatively affected and their profits will decrease. On the other hand, alternative medicine is distinct from complementary medicine which is meant to accompany, not to replace, standard medical practices and popular because it is often helpful and cost effective. Treatments such as apitherapy, acupuncture, massage, osteopathy, and nutritional therapy can offer significant positive results quickly. Attitudes and practice concerning complementary and alternative medicine (CAM) are currently an area of considerable importance. However, little is known about the overall importance of CAM in groups of health care professionals and there is no any curriculum in the university of EU's at the undergraduate and postgraduate levels of apitherapy practices which is well known for thousands of years. It is recommended as an elective course only in some universities of Poland. But we know very well that the curriculum development is defined as planned, purposeful, progressive, and systematic process in order to create positive improvements in the educational system and every time there are changes or developments happening around the world, the school curricula are affected. There is a need to update them in order to address the society’s needs. If universities have curricular programs that are innovative and in demand in the local or global markets, many students even from foreign countries will enroll. Higher number of enrollees would mean income on the part of the universities and an effective curriculum provides teachers, students, administrators and community stakeholders with a measurable plan and structure for delivering a quality education. To ensure successful implementation of new initiatives it is necessary to support and upgrade the significant role of teaching staff within higher education institutions (senior academics and junior academics). Academics and their aptitudes in teaching are an essential factor for fruitful application of reforms in higher education such as those focusing on the use of learning outcomes, recognition of prior learning, employability and curriculum design, introduction of new IT technologies. Apitherapy may be one of the oldest terapi application around; its origins trace back to ancient Greece, Egypt,China and scientific research show that bee products may help manage autoimmune diseases, cancer, Alzheimer’s, HPV, Lyme Disease, multiple sclerosis, and arthritis and bacteria in bee stomachs could even act as alternatives to antibiotics But today, none of the European Union universities have an apitherapy curriculum at master and doctoral grades. Including Faculties of Medicine, Veterinary Medicine, Biology, Pharmacy and Agriculture (Entomology). Be(e) therapy project addresses the key innovations highlighted in the communication adapted by the EU comission in September, 2013, which are also inevitable conditions for modernization of higher education, curriculum designing, open educational resources, technology enhanced learning and virtual and blended mobility forms. The aims of this project is to; • Develop an innovative guide and competitive curriculum • E-learning course for university teachers and master students Project objectives provides to the stakeholders; • Harmonizing the higher educational offerings with existing local resources • Apitherapy curricula developing in TR, PL , SK and LT teach its students all methods necessary in order to apply apitherapy with good results; •Teach its students how they can build their own apitherapy data bases, and their own apitherapy libraries; •Prepare the “ground” for future Apitherapy clinics or offices and local (national) further Apitherapy Course •Applied training during the master program •The planning joint master degree programs with EU partner universities • Promoting environmental awareness through the education and teachers and students training • Disseminating the results to the stakeholders and public of the region around Europe
Be(e) theraphy project aimed to create a higher education curriculum for the project partner countries, particularly in apiterapy, which is addressed in traditional and complementary medicine in higher education. This was achieved through a qualified methodology. In accordance with the curriculum, apitherapy handbooks were written and published in Turkish, English, Slovakian, Polish and Lithuanian languages. In this context, project consortium developed an innovative guide and competitive curriculum and an e-learning course for academic teachers and master students. Project objectives provided to the stakeholders; harmonized the higher educational offerings with existing local resources in project partner countries and an apitherapy curricula developed to the students with all methods necessary in order to apply apitherapy with good results; Be(e) therapy projct helped to the university students how they can build their own apitherapy data bases, and their own apitherapy libraries; prepared the “ground” for future apitherapy clinics or offices and local (national) further apitherapy course and also project provided some training during the master program for MSc students. During the project lifetime all project partner planned joint master degree programs with EU partner universities. Already apitherapy in Turkey (Canakkale Onsekiz Mart University /COMU) was introduced as a graduate course curriculum and implemented. In some Polish universities (WUELS), apitherapy applications have started to take place in traditional and complementary medicine applications. During the project all team have promoted environmental awareness through the education and teachers and students training and a large number of people from all participating countries, especially MSc students, undergraduate students and from different professional groups (Agricultural Engineering, Biologists, Veterinary Medicine, Medical Doctors, Beekeepers, etc.) were involved in the project activities. Due to the intense interest in apitherapy applications, propolis courses and workshops were organized at COMU and approximately 600 participants attended these meetings. Similar practices were also carried out in PL, LT and SK, and many participants attended them. Through this course, workshops,multiplier events, and other activities, a significant awareness was raised, especially about the importance of bee products in health protection and the long-term use of many diseases. The target group's knowledge about apitherapy was updated especially through e-learning courses and printed materials, and special attention was paid to disseminating the findings obtained in the field of evidence-based medicine through all project products. Apart from the apitherapy handbooks, two main e- learning platform were held under the titles apiedu and bee theraphy as www.apiedu.eu and https://bee-therapy.eu/. Through these learning platforms, especially higher education students and academic staff will be informed about the subject. On the other hand, training programs, workshops and courses on different subjects were organized in each country in line with the objectives of the project and trainings were realized by reaching the target group. For the purposes of the project, the project partners organized various dissemination and awareness activities in their own countries. With all these activities and products, a strong emphasis was placed on the importance of traditional and complementary medicine, especially in the project coordinator country and other partner countries, especially in the case of industrial medicine. With this project, it is foreseen that the tendencies towards the use of medicine will change at least in part, people can overcome some diseases without using drugs and moreover, health protection will create a strong awareness.