The Youth, Media and Food (YOOF) project is aimed at 18-30 year olds who are not in employment, education or training in the three partner countries who have a practical interest in expressing their views and concerns about rural sustainable lifestyles, livelihoods and issues, and want to improve their media and digital skills. It will enable them to learn about and develop media, digital and e-marketing skills in order to present their views and entrepreneurship in relation to rural sustainable lifestyles, livelihoods and issues, especially food production and consumption. The main result will be an interactive open educational resource website. It will include three short downloadable illustrated guides on media production outdoors, food production and responsible entrepreneurship. It will also include details and results of an international media award scheme as well as profiles of young media producers, presenters and entrepreneurs, with examples of their films, podcasts, blogs, e-marketing and journalistic articles. Additionally we will run two five-day residential training courses in the UK and Spain each for 9 young people (3 from each of the three partner countries) based on the topics of the three online guides, with pre- and post- course webinars and Skype chats. YOOF will help young people to gain experience and develop skills related to media and digital technologies in the context of food production boosting their employability especially in rural areas. It can also enable food enterprises to develop their e-marketing and agrotourism. Many young people are interested in being healthy consumers of food produced with minimum environmental impact, as well as living a sustainable lifestyle. So YOOF also focuses on sustainability in terms of lifestyle, particularly work-life balance, working conditions and food consumption and production. In conclusion YOOF will make an innovative contribution to rural entrepreneurship education for youth especially about filmmaking, media reporting/journalism/e-marketing and sustainable food production and processing.
Many young people are interested in being healthy consumers of food produced with minimum environmental impact, as well as living a sustainable lifestyle. So the Youth, Multimedia and Food (YOOF) project mainly focused on sustainability in terms of lifestyle as a food consumer as well as producer. The YOOF project aimed at 18-30 year olds who are not in employment, education or training in the two partner countries. It targeted those who have a practical interest in expressing their views and concerns about sustainable and healthy food production and processing, and who also want to improve their media and digital skills. It enabled them to learn about and develop media and digital skills in order to present their views and entrepreneurship in relation to sustainable food production and consumption. The main project result was an interactive open educational resource website. It included three short downloadable illustrated guides on filming and media production outdoors, food production and responsible entrepreneurship. It also included details and results of an international media award scheme as well as profiles of young media producers, presenters and entrepreneurs, with examples of their short films, podcasts, and journalistic articles. Additionally two five-day residential workshops were organised in the UK and Spain each for five young people from each of the two partner countries. YOOF helped young people to gain experience and develop skills related to media and digital technologies in the context of food production, boosting their employability especially in rural areas. It also enabled food enterprises to develop their agrotourism targeted at youth volunteers. The YOOF project made an innovative contribution to rural entrepreneurship education for youth especially about filmmaking and media reporting as well as sustainable food production and processing. The YOOF project website is a valuable gateway to anyone interested in being part of the YOOF network, a community for learners, practitioners and enthusiasts to develop and share ideas, projects, resources and media, focused on organic farms and their food produce, rural, sustainable development and entrepreneurship. It is just a small seed now, but it may grow as users join up and share their finding, questions and productions. The Network aims to serve as a collaborative platform where users can share posts, photo, videos, share files and bookmarks, react to other's posts, create Groups, etc. It is interesting to note the media resources sampled, resulting from the YOOF project, as well as other contributors, present and future. http:/yoofproject.org