project title: Employer empowermentt to attract, transfer and keep young people in metal industries (AttTraK) The project lead research institute IBBF (DE) has a history in knowledge transfer (energy technology) and aims to transfer this knowledge to its transnational partners in the metal sector. Two of our partners are metal clusters (PL, ES), one is an incubator in the sector (IT) and one a business consultancy (LT). Our partner institutions and their members in Italy, Spain, Poland and Lithuania all struggle with finding the right young candidates to start a job in the metal sector. Even when young apprentices start an occupation in the sector, knowledge transfer remains an issue. This partnership will empower employers to find the right channels to adress fitting candidates for jobs in the metal sector. Often companies are unaware, that their own attractiveness is the main reason for young people to search for jobs in other fields. By building a learning culture based on the IBBF knowledge system, we want to target this potential. After a transnational kick-off meeting in Berlin at the beginning of the project (M3), where each partner will present and discuss the barriers and opportunities of recruitement and learning strategies in the metal sector in each contry, the project team will organize a workshop-roadmap for vocational training to be carried out in the partner countries. The goal of the planned workshops is to transfer best practice (recruiting practice, girls day, migrant targeting, digital learning formats, embedded learning, future factory, automatization, generation Z, etc.) from each partner country to the hosting country. The overall organization for the planned workshops will be finalized and discussed at the second transnational meeting in Cremona, Italy (M8). The first of three workshop-weeks will be held in Alytus, Lithuania (M14). The workshop-week will have been announced via the project website and further dissemination channels of the partner institutions to ensure a maximum turnup of participants. Furthermore, the workshops will be published in a live channel on the project website. Each partner institution will bring one trainer to the workshops, who will be responsible to carry out a 2 hour workshop with employers from Lithuania in a twilight session from 5pm to 7pm. The second workshop-week will be held in Gilon, Spain (M16) and the third in Bialystok, Poland (M18). The organizational structure of the second and third workshop-week will follow the aforementioned example. Each workshop will adress at least 25 stakeholders in person and additional stakeholders online. The workshop-output will be presented and discussed at an international conference in Berlin at the end of the project (M22), where stakeholders from the partnering countries are invited. Each partner will bring a delegation of 20 stakeholders/influencers from the metal industries (educators, employers, teachers, government officials, union officials, cluster managers from other regions). The international conference will address 120 stakeholders and an infinite number of additional stakeholders online. Through careful selection of possible influencers in the field of recruitement of young personel in the metal sector, the conference aims to establish a network that will endure past the project timeline, ensuring sustainability of the project outcome. Overall, we plan to reach a minimum of 1200 recruiters in the partnering countries. The materials that are being produced in the three workshop-weeks in Lithuania, Spain and Poland will be published on the website. This includes live videos from the worshops, handouts and pictures. The website will be available in English, Lithuanian, Spanish, German and Italian. Additional to the website, the project will have social media presence on distinguished platforms (e.g. Facebook, Snapchat, YouTube and Instagram).
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