The project aims to exploit nano-learning methodology, (a Nano Learning program is a tutorial program designed to permit a participant to learn a given subject in a ten-minute time frame through the use of electronic media and without interaction with a real time instructor), in order to update the skills of professionals working in tourism and cultural heritage and to allow them to promote the EU cultural heritage using ICT according to the principles of accessible tourism. Direct target group: according to ESCO profiles, the project will consider these professionals: Gallery, museum and library technicians, Artistic, cultural and culinary associate professionals, Sports, recreation and cultural center managers, Arts education officer, Cultural facilities manager, Cultural policy officer. Indirect target group: Tourists with limitation in accessibility, main stakeholders in tourism and cultural heritage value chain. The principle underpinned by the project is the upgrading of existing professional profiles, to improve their perfomances in promotion of cultural heritage according to accessible tourism principles. AAccording to UNESCO definition, the project will take into account Tangible and Intangible Cultural Heritage The project will be focused on managing cultural sites and gastronomy as two essential components of the cultural heritage. A promotion of this bound will be based on the concept of orange tourism, a new tourism model whose aim is not only to attract tourists, but to let them merge in the cultural and social context of the visit, through different experiences strictly connected to cultural and traditional customs of the visited area (e.g. participation to culinary workshops, fairs, local events, etc…). Orange Tourism presents several positive aspects carrying out a new idea of sustainable tourism, since it fosters a diversification of the tourism offer, an increased relevance of cultural sector to boost local economy, and the creation of a new tourism model not strictly connected to seasons, promoting tourism flows also during low and medium seasons. Throughout 2018, we will celebrate our diverse cultural heritage across Europe - at EU, national, regional and local level. The aim of the European Year of Cultural Heritage is to encourage more people to discover and engage with Europe's cultural heritage, and to reinforce a sense of belonging to a common European space. The EU Commission has just published the final report of the study "ICT for Work: Digital Skills in the Workplace". Most jobs require basic digital skills. Basic digital skills include being able to communicate via email or social media, to create and edit documents digital documents and to search for information, or to protect personal information online. The use of ICT has increased significantly in the last five years in more than 90% of workplaces. The consortium has detected: - Lack of digital tools’use in promotion of cultural heritage; - Lack of innovation in promotion of cultural heritage; - Lack of professional training course that will address the skills updating in cultural heritage promotion; - Lack of knowhow and skills among employers and employees challenge the adoption of ICT. The project aims to: - Improve skills of the professionals of the sector; - Create a private-public network to promote cultural heritage; - Improving accessibility in tourism to attract more tourists; - Carry out public awareness activities for World Heritage conversation; - Support participation of the local population in the preservation of their cultural and natural heritage; - Encourage international cooperation in the conservation of our world’s cultural and natural heritage. Duration of the project: 24 months Starting date: 18/12/2018 Ending date: 17/12/2020 Countries involved: Spain, Portugal, Italy, Hungary Transnational Meetings: Kick-off meeting M1 - Lisbon M9: Meeting 1 - Hollokò M15: Meeting 2 - Perugia M24: Meeting 3 - Madrid The expected impact on different geographic levels: Local: - Exchange and development of innovative concepts for promotion of cultural heritage through ICT, according to accessible tourism principles. - Motivation to analyse needs of the specific social/economic situation and entrepreneurial decisions to carry out a sustainable promotion of cultural heritage. - Fostering use of ICT. - Rising awareness about richness of common cultural heritage defence and promotion. National: - Further recognition for the topic in national authorities and scientific institutions keeping a strong focus on, and link to practice. - Further inputs of practical ways of realizing concepts showed in case studies. Embedding European-wide ideas and experiences in this field to national context. - Basis for further national work in this field (analysis of situation/data). The project will deliver impacts on different regional levels, based on the foreseen work within the project lifetime and the outputs described.
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