The world is changing, this is a worldwide truth for any time, but nowadays technology is transforming faster and faster the way we live, relate, interact and communicate. Smartphones, tablets, notebooks, computers… are tools that can provide and support people to live their lives better, but there are skills and competences needed to really seize all their potential. While most of the young people and adults with a smartphone have experienced to some extent a kind of audiovisual communication (receiving viral videos, gifs, audio…) we cannot affirm that they understand and have a real communication experience through this means. To be able to master audiovisual communication they have to master, not only the technical elements that help create and channel the message, but also the audiovisual language. The audiovisual language is a code that is guided by rules that allow us to produce statements through combining (moving) image, and sometimes also sound. (Audio)visual narrative is the key factor for communication. European adults need to activate and develop their skills to be able to be, not only receiver of audiovisual communications, but also to produce and share their own messages. To do so, they must be able to understand the (audio)visual language, to construct their message and create their script/story, to select the most suitable means to transmit their message (video, image, illustration ...), know and use the technologies (programs and/or APPs) that allow them to "write" their message, and select in a critical way the most appropriate channels to reach the intended addressee(s). It is therefore something more complex than knowing how to record and edit a video or take a photograph and share it on social networks. It is about knowing how to construct the message, shape it, distribute it in a conscious and safe way: to understand the (audio)visual language. Some statistics outline that by 2020, 80% of Internet traffic will be video consume; right now 10 million videos are watched in Snapchat every day. More and more companies, public bodies and other institutions are basing their communication on audiovisual elements (videos, infographics, images, illustrations…). But not only they produce, but also people make their own creations (videos, gifs, memes….) to express their ideas, enjoy or even ask for a job (e.g. through video curriculums or infographicCVs). Within this context, however, some statistics shows a worrying scenario: the Index of Economy and Digital Society (2017) confirmes that a 44% of Europeans do not have basic digital skills, and the European Digital Citizens' Competition Framework (2016) adds that older people, less educated young people, and low-income and migrant families are often the most troublesome. But in addition, 32% of the EU workforce lacks sufficient digital skills, and 13% believe that it has none. Across the EU, 42% of citizens without IT skills are inactive in the labour market. The main goal of the Com ON project is to contribute to empower European adult people to unleash their potential and be able to understand, create and share (audio)visual messages and stories. For achieving this result, partners will work, together with relevant associated partners and also experts from the adult education, audiovisual communication and ICT world, in the development of a Training Programme (IO1) that will cover the theoretical elements of (audio)visual language and communication, but will primarily focus on the practical aspects of them, so learners can become competent to not only understand but also to create their own (audio)visual messages, expressing themselves in a creative way in the digital world. The programme contents will be created by the project partners, in the format of OERs, so they can be used, re-used, adapted and shared by any person. But besides the training contents, partners will publish them online in an environment that will promote and motivate cooperation. In this sense, boosting peer-learning will be one of the core objectives of the training programme design. For doing so, partners will use a gamified approach and, making use of social media, will launch competitions, quizzes, assignments… to learners so a base of knowledge is built around the (audio)visual communication elements. The project transnationality is one of the added values of the project. (Audio)visual communication, as any other type of communication, is highly dependent on the culture of origin, so counting on different partner countries will provide a variety of perspectives that will enrich the project results. Moreover, as audiovisual communication happens mostly online, open at an international level, the project training programme development process need to take into account this fact and be built by a transnational team of specialists on communication, ICT-based learning and adult education.
The development of technology, exponential in recent years, has transformed the way in which we relate, interact and communicate. Almost all people have access to mobiles, tablets or computers, which put communication tools in their hands. Just some data to contextualize: the number of mobile cards in the world (SIM used exclusively by people) was 7,800 million in 2017 (GSMA annual Mobile Economy report); Whatsapp supposes 60,000 million messages daily; this communication network and YouTube have 1,500 million active users per month, and Instagram 1,000 million. In addition, 80% of all content consumed online is audiovisual. However, and despite the fact that most adults use these tools, we cannot affirm that they have the necessary skills to understand and have real communication through them. Audiovisual communication goes beyond technical skills and involves mastering the audiovisual language. Audiovisual language is a code that is guided by rules that allow us to produce messages combining images (also in movement) and, sometimes, also sound. The audiovisual narrative is the key factor for communication. European adults need to activate and develop their skills in order to be, not only receivers of audiovisual communications, but also to produce and share their own messages. For this, they have to be able to understand the audiovisual language, build their message and create their story, select the most appropriate means to transmit their message (video, image, illustration), know and use technologies (programs and / or applications) that allow them to "write" their message and select critically. Thus, the project has worked to achieve these objectives, and developed a Training in Visual Narrative and Communication (audio), which is available openly and free online, in 5 languages: English, Spanish, Portuguese, Bulgarian and Polish. The project has been deployed around various activities, some of them transversal, which have been essential to guarantee the correct development of the project (they are those of management, evaluation and dissemination). And others, more specific to the creation of the IO - Training in narrative and visual (audio) communication, and which include: 1. Working groups with experts in adult training and audiovisual communication - 23 professionals participated in national groups to provide support and guidance for the creation of the IO. 2. Design and development of content, programming and creation of OERs, creation of communities, publication of the online program. 3. Testing with users and experts - 577 people participated in the Facebook communities (one in each partners language, plus English), and 100 answered the evaluation questionnaires. 4. Application of improvements and publication of final IO. During the implementation of the project, especially since the creation of the IO, a broad impact has been achieved. Thus, in addition to the aforementioned figures, we have verified the access of 920 people to the modules of the Online Training Program. Also, thanks to the support of the multiplier events, in which more than 80 representatives of organizations, adults and other stakeholders participated, or of social networks, through which we have achieved more than 2000 interactions, and 2063 visits to the project website. Thus, these results continue to improve despite the fact that the project has ended, and we see how the accesses are maintained and the partners are making use of the training materials with their students. We believe that these positive results are sustainable, since their use is allowing us to detect areas for improvement (mainly motivated by new features in Apps or resources), which are shared through Facebook communities, and are easily implemented in online modules, thanks to the design software used (Rise Articulate). This allows us to make immediate changes to the content, which is also perfectly displayed from any type of device (mobile, Tablet, PC)