Frequent online presence as well as attractive and modern visuals and captivating typographies to distinguish a company, service or a product help to create a unique identity when starting up new businesses. The improvement of design and online visuals for a company or service leads to a remarkable market position, which results in increased success rates. However, VET educators and learners need to develop entrepreneurial and digital skills in order to improve the way they teach and learn about how to start-up new business in digital era. On the one hand, VET educators need to develop the specific skills required to teach entrepreneurship, such as a) Project management skills to support their student to setting up and running a project, b) Pedagogical skills to encourage learning by problem-solving, taking risks and interacting with “outside/adult world” and c) Personal skills to create an adequate learning environment. On the other hand, VET learners need to have a clear understanding of market mechanisms and being acquainted with selling techniques. Addressing these needs though improving digital skills by online presence will become a great opportunity to strengthen entrepreneurship education and boosting key competences. Therefore, the project aims to promote entrepreneurial education by boosting key competences in web, graphic and digital arts among VET educators and learners in order to improve their entrepreneurial capacity to teach and learn about how to start new businesses and how to reach current markets online. The specific objectives are: - To create educational tools and resources (OERs) about entrepreneurship and online presence for VET educators and learners - To upgrade teaching skills and qualifications of VET teachers and trainers in the areas covered by the project (entrepreneurship and online presence) - To increase the entrepreneurial capacity of VET students and trainees by improving their digital skills in web, graphic and digital arts - To promote and develop online strategies for existing and future products or services developed by VET learners, which can be useful for other stakeholders and educational sectors ON YOUR E-MARKS will directly involve around 100 VET educators and learners and will straightaway reach 200 stakeholders, among which it is possible to identify Higher Education Institutions (HEIs), high schools, professional and non-professional associations of entrepreneurs, young entrepreneurs, SMEs, digital companies, trainers and mentors working with digital skills and entrepreneurship and local training services. It is expected that the project has impact on almost 1.000 people indirectly. ON YOUR E-MARKS will create 5 intellectual outputs, 2 training mobilities, 5 transnational meetings, online and offline dissemination activities during project implementation, and 6 final national dissemination events. Expected results are: a) An in-depth study on the online presence that provides a detailed analysis on online presence policies and strategies linked to entrepreneurship education in VET and in business sectors in Europe and represented countries b) A handbook that provides guidelines for efficient online strategies that supports VET educators and promote entrepreneurship education c) A pedagogical strategy for VET educators that supports them to facilitate the learning process on entrepreneurship through online presence d) A toolkit for VET educators that provides training materials and tools to teach VET learners entrepreneurship and online presence e) An e-learning course, which combines e-learning sessions and offline activities, that provides training to VET learners about entrepreneurship and online presence f) 21 trained VET educators to teach entrepreneurship and to facilitate online presence strategies carried out by their students and trainees g) 35 trained VET learners on entrepreneurship, online presence and useful methods and tools to apply successfully in their initiatives h) 6 good examples of brands’ graphic/visuals and online presence strategies created by VET learners i) 6 events to promote entrepreneurship education, online presence and project results among VET educators, VET learners and other stakeholders ON YOUR E-MARKS will improve VET teachers, trainers and mentors’ educational skills to facilitate learning process aiming at promoting entrepreneurship education and digital skills through online presence, as well as offering training and pedagogical tools and materials to contribute to their professional development. The project will also increase the capacity of VET learners to start up their own business and initiatives by improving digital skills and online marketing strategies. At European, national and local levels, ON YOUR E-MARKS will update frameworks and resources related to entrepreneurship education and will provide innovative and specific training products on online presence.
A qualitative online presence, as well as attractive and modern visuals and innovative typographies, help to distinguish a company, a service or a product. They are essential to the success of a new activity. Indeed, the improvement of a company's design and visuals leads to a better positioning on the market and to commercial success. However, Vocational Education and Training (VET) teachers and learners need to develop the entrepreneurial and digital skills necessary for education and training in the digital age. Trainers and tutors therefore must master a number of key skills to teach entrepreneurship: a) Project management skills to help their students create and manage an activity/ b) Teaching skills to encourage learning based on problem solving, risk taking and interaction with the world/ c) Personal skills to create a quality learning environment. Their students, for their part, have a growing need for knowledge and understanding of market mechanisms and new sales methods. Taking up this subject, through the development of digital skills, will strengthen entrepreneurship education and key competencies. The ON YOUR E-MARKS project responds to these challenges by promoting entrepreneurship education through the development of marketing, graphic and digital art skills for both VET trainers and learners. The objective has been to support the development of entrepreneurial capacities for the creation of new activities and access to new online markets. During the 24 months of the project, 5 intellectual outputs were created by the 7 partner organizations, namely: 1- Online presence Mapping: An overview of entrepreneurship education and online presence in partner's countries and in Europe. 2- The ON YOUR E-MARKS Handbook: A compendium of the necessary skills and dynamics of online presence, leading to the Competence Framework for learner and trainers. 3- The Methodology Pack: A pedagogical strategy for the trainer: How to make the teaching of entrepreneurship effective and relevant thanks to digital tools? 4- The Toolkit: This toolbox is composed of 7 chapters each containing 9 exercises offering different learning methods for face-to-face and group learning. The trainer willing to renew his training offer or reinvent himself, will find what he needs! 5- The ON YOUR E-MARKS online course: The ON YOUR E-MARKS project provides both trainers and learners with an innovative learning platform that offers e-learning content, monitoring of progress and certification obtained through the successful completion of validation steps. In order to reach this level of quality and to ensure the connection of the project's achievements to local realities, 5 transnational meetings permited to successfully lead the project and to activate the exchanges between partners. Two training sessions were also organized: one for the trainers (face-to-face) and one for the learners (online). Both sessions provided an evalutation of the materials developped in order to make readjustments and to train to digital entrepreneurship. At the local level, ON YOUR E-MARKS project partners have maintained connections with professionals in the field of training and digital entrepreneurship while trying to promote the project to aspiring entrepreneurs through social networks, sharing o the platfrom and dissemination events that have reached nearly 30 000 potential users. The ON YOUR E-MARKS project was thus able to achieve its goal of providing resources to trainers and learners!