Project Storify Yourself! Youth Worker as a Brand is developed within the framework of Erasmus +, KD1: Learning Mobility for Individuals/Youth mobility. The project’s duration is 5 months and it includes 9 partner countries – Bulgaria, Belgium, Cyprus, Italy, Croatia, Republic of Macedonia, Georgia, Portugal and Hungary. The aim of the project is to: Increase the quality and effectiveness of youth work by improving the skills of youth workers in the implementation of an innovative complex of instruments for personal development in their work with young people with different profiles. Objectives: 1. Aiding youth workers in finding and creating their own personal brand, which will make them more motivated and successful in youth work. 2. Increasing their knowledge and skills for implementing innovative methods and instruments for personal development (coaching, personal branding) of youths in a specific situation and communicating (storytelling) their problems. 3. Sharing experience and discussing the implementing of methods for personal development, aimed the social inclusion, career development and prevention of marginalization. 4. Encouraging intercultural cooperation and working in a network when searching for solutions for motivating and supporting youths in risk groups. Practically, the youth worker should have a number of personal and professional qualities in order to be successful. He/she is burdened with the mission of supporting youths in hardship, working with them permanently and preventively, developing their key competences – civil, entrepreneurial, communicational, etc., on a terrain, where he/she encounters all kinds of situations. This means that he/she must first possess this complex of competences, which keeps enriching itself and demands constant learning and development, in the ever more complicated context of youth work. Formulating the problem, the idea, that a person has to know him/herself very well, find out who he/she really is and what he/she’s best at, takes shape. We believe that a person can effectively help others only when he/she is motivated and aware of her/himself. This is why a project, offering a process of reflection and innovative instruments through which we can find who we are as people and professionals, what our path and calling are, what the qualities, which make us unique and valuable are, is necessary. This project will implement a complex of instruments for personal development such as personal branding (known in marketing and used in coaching practice), coaching and storytelling, and an integral approach for their use in youth work in regard to disadvantaged groups. This integral approach could be used to accomplish different goals in life – discovering talent, finding a job, career advancement, starting an independent project etc. The intensive training program combines non formal training with the modern concept of the “personal brand”, the coaching and storytelling method, in order to offer a unique training experience which can lead to transformation in youths from risk groups.