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Impact of social media on the dissemination of Erasmus+

2019-1-CZ01-KA105-0607302019Youth mobilityfinalized
Countries: CZ|ES|HU|PT|BY|GE|IT|RO|TR|EL · Grant: €42,610
Intercultural/intergenerational education and (lifelong)learningICT - new technologies - digital competencesCivic engagement / responsible citizenship

Objectives

“Impact of Social Media on the Dissemination of Erasmus +” is the two stage Erasmus + project aiming at to be the essential ring in the chain of NGO and society relations in social media. It is designed in the manner of activities to eliminate the flaws in project dissemination by suggesting innovative ways of managing social media platform. The need to organize a project about this topic is motivated by the fact that there are different gaps in methods of exchanging information that obstruct non-governmental organizations from disseminating their projects in a proper way, in other words, from getting more engagement. As time passes, social media becomes the ultimate tool for communication to target audience which gives exact and measurable results in shorten period of time with less expenditures. In parallel, most NGOs lack flexibility in communications with the audience and their disseminative actions seem obsolete while concentrating only on their projects and spending less resources on building a network which provides person to person communication. Meanwhile social media has grown like a giant of information exchange and besides transforming into ultimate opportunity for project dissemination, it also became very complex and somewhat difficult to manage. The methodology in both stages of the project is based on learning by doing, on developing and challenging individuals and groups through a creative stimulation that connects objective contents with personal experience and internalization. The participants are engaged intellectually, emotionally, socially, spiritually, and physically in the training. Learning process is based usually on interaction among participants. Overall objectives of the project at both stages are the following: ● To empower NGOs to use the knowledge for better project dissemination ● To develop the skill of Social Media management ● To give the opportunity to become an opinion leader in NGO team and to teach others ● To expand the network of NGOs contributing to Social Media management while disseminating their projects ● To explore the innovative ways of content-making for social networks ● To get familiar with useful and flexible tools for ad creating ● To develop media communication skills among youth workers and NGO workers ● To raise awareness about civil journalism ● To get closer to the meaning of corporate social responsibility ● To explore the best ways of project dissemination ● To find out more about project management in Social Media ● To develop live event organizing skills ● To promote non formal learning and present it as a tool for participation and development ● To receive the best practices from the experts during study visits ● To promote inter-cultural exchange, tolerance and solidarity in general

Project partners (10)