The goals we wished to achieve with the implementation of our project are, the participants to: • acquire knowledge and get in touch with modern trends in the field of digital marketing, • become familiar with the technology of virtual and augmented reality (VR&AR technology) and the development of applications for mobile devices • learn modern ways of developing applications for mobile devices • design and implement mobile marketing campaigns making the most of consumers' tendency to transact via mobile devices. • transfer good practices prevalent in Portugal and Spain in digital marketing and in the field of mobile application development in our country. • gain more prospects for getting a job in the labor market • become familiar with the international economic environment and the ways in which businesses are part of it and operate. • improve their language skills
Our project aimed to educate and train the students of our school in foreign countries in order to approach the international standards that apply in European countries and have not been developed in Greece. Our school train students who are looking for specialization and practical skills that will offer them new employment prospects. The purpose of the project was to provide the participants with the most up-to-date skills on innovative subjects in our school's economics and IT sector in a practical way. Trends at European and international level create the need to acquire knowledge on modern tools such as digital marketing and the development of applications for mobile devices. Τherefore is imperative the need to connect Education with the labor market and the acquisition and development of digital and 21st century skills.