Start Up your Brand is a project which promotes the active citizenship of young people in society and improves their employability through media and ICT tools. The project has its basis on the on-going raise and importance of self-branding and digital skills in the modern society, while the youth unemployment is at rising stakes. Our General Aims: - opportunities for career development connected with the media/digital/ICT field - to empower participants to learn to construct, create and produce innovative media to which they can add whichever value and purpose they want - to equip youth with basic audiovisual competences, critical thinking about accessing and consuming media, knowledge of producing media, such as video, photography, visualization of information, blogs, graphics and social media content Our Specific objectives: - to involve directly 42 mobilities, 50% with fewer opportunities in the youth exchange coming from 7 European countries and organizations which work in their youth field with media and ICT tools and with fewer opportunities and unemployed youth. - to increase the competencies and skills of the 42 mobilities during the main activity - to produce and disseminate in an online platform, 10 video tutorials on thematics connected with self-branding, during the youth exchange and beyond, for young people between 16-30 years old.