Advertising makes a big influence over children, and it is up to our hands helping them to develop a critical consciousness to face it. The analysis of advertising can play a key role to get on aspects as educating for values, responsible consumption, nonsexist education…. As to be the axis to know the cultural heritage of each country. The project “AD-DICTED TO EDUCATION!” will focus on how we can promote the social inclusion, nondiscrimination, critical thinking development and fostering values as tolerance and gender equality, all that having advertising as motivating axis. Also, it is centered in the educative value of the European heritage, the bet for multilingualism and the development of digital competencies. The goals we want to achieve are: Promoting equity, nondiscrimination for gender matter, race, religion, capabilities etc. and the inclusion among all pupils, specially those coming from disadvantaged social environments and counting less chances compared to their schoolmates and the students with different capabilities. Achieving the basic skills to learn to take critical decisions and being responsible of their consumption habits out of the advertising’s influence. Reducing school abandon levels and school fail ones. Fostering multilingualism and improving linguistic competence in different languages: English, French and Spanish. Encouraging the use of Information and Communication Technologies in a collaborative way. Developing the internationalization of participating schools. Getting to know the European Cultural Heritage. Developing consciousness about caring the common wealthy. Referring the participants, the school communities of the six participating institutions (Spain, Poland, Romany, Greece, Italy and Croatia) will be involved. Indirectly we will reach 2623 pupils, although the more complex activities and mobilities will focus on the students between 11 and 14 years old. Diversity is an enriching element in this project: refugee students, disabled, with different nationalities, or with socioeconomic issues… Approximately 70 teachers from different specialties will take part directly, either though the organization and execution of the teaching-learning activities with the pupils, in project management or in the different mobilities foreseen. Families, local Administration and other entities as well as the Education Inspectors are going to take part in the activities. Project activities are meant to be related to advertising. During the first year we also plan to work on values as equality and nondiscrimination. During the second year we will focus on the cultural heritage of the partner countries. Therefore workshops, debates, oral expositions, information gathering, watching commercials and the use of digital tools, etc. are also planned. As project results, we are going to elaborate four informative bulletins and a guide about the didactic use of advertising. Four student exchanges have been planned to work on advertising and commercials, values and cultural heritage. Spots will be recorded using digital tools. Two teaching sessions are planned to show how to use the eTwinning platform and digital tools in activities with pupils, given that an eTwinning project will be developed simultaneously. The methodology is going to be based on Project Based Learning (PBL) and the Task. Also, eTwinning is going to be an essential platform to develop the collaborative and cooperative work in international teams. The material results we expect to have during the project development and after its finishing are: Web A Twinspace with public pages Information bulletins Pupil elaborated advertisements Guide “Educative value of advertising in the classroom” The impact and long-term benefits are shown through no material results of the project: The development of intercultural competencies and the reduction of behaviors and attitudes showing discrimination, segregation or racism in the whole school community. The improvement off participation, motivation and learning result of disadvantaged pupils. The integration of good practices related to the educative use of advertising. The improvement in foreign languages: English, French and Spanish. Greater understanding and answer ability to social, ethnic, linguistic and cultural diversity of the educative community. A more positive attitude to the European Project and the EU values. Integrating ICT’s in learning activities.
Advertising has a great influence on children and it is up to us to help them develop a critical awareness to deal with it. The analysis of advertising has played a key role in addressing issues such as values like education, responsible consumption, non-sexist education, etc. and has served as a focal point for learning about the cultural heritage of each country. The project “AD-DICTED TO EDUCATION!” has focused on promoting social inclusion, non-discrimination, the development of critical thinking and values such as tolerance and gender equality, all with advertising on the educational value of the European heritage, the commitment to multilingualism and the development of digital skills. Objectives we have achieved: Promote equity, non-discrimination on the basis of sex, race, religion, ability, etc., and inclusion among all pupils, preferably those from disadvantaged backgrounds who have fewer opportunities compared to their peers and pupils with different abilities. Acquiring the basic skills needed to learn how to make critical and responsible decisions in their consumer actions regardless of advertising influence. Foster Multilingualism and improve linguistic competence in several languages: English, French and Spanish. Favour the use of information and communication technologies in a collaborative way. To develop the internationalization of the participating centers. Know the European Cultural Heritage. Develop awareness of the importance of caring for the Cultural Heritage. Regarding the participants, the Educational Communities of the 6 partner institutions (Spain, Poland, Romania, Greece, Italy and Croatia) participated. Indirectly, we will reach 2623 students, although the more complex activities as well as the mobility will focus on students between 11 and 14 years old. Diversity is an enriching element of the project: refugee students with different abilities and nationalities, socio-economic problems, etc… Approximately 70 teachers from different fields have been directly involved, either through the organization and development of teaching and learning activities with students, in the management of the project or in the various mobility arrangements planned. Families, local governments and other entities as well as the Education Inspectorate have also been involved into varying degrees. Activities have been focused on advertising. During the first year, values such as equality and non-discrimination were also worked on. During the second, we focused on the cultural heritage of the partner countries. Workshops, reflections, oral presentations, search for information, viewing advertisements, use of digital tools, cooperative activities, etc. have been held. Initially, 4 student exchanges were planned, of which only 2 have been carried out virtually, in which work has been done around advertising, values and cultural heritage. In addition, 2 training events have been held on the eTwinning programme and new teaching methodologies. One of them was done physically and the other was done virtually. The methodology has been based on Project Based Learning (PBL). eTwinning has been essential to develop collaborative and cooperative work in international teams. The tangible results obtained are: the web, Twinspace and public pages, 4 newsletters, the Guide “Educational Value of Advertising in the Classroom” and an e-book as a result of the transnational training event “Active Methodologies: Education through Advertising”. The long-term impact and benefits are manifested through the non-tangible results of the project: Development of intercultural competences. Improving the participation and motivation of disadvantaged pupils. Integration of good practices related to the educational use of advertising and the use of new teaching methodologies. Improvement of foreign languages: English, French and Spanish. Greater understanding and responsiveness to the diversity of the educational community. A more positive attitude towards the European project and the values of the EU. Integration of ICT in learning activities.