Entrepreneurship encompasses an entire philosophy oriented towards the creation of wealth, through the use of opportunities and the development of a global vision, resulting in the creation of value that benefits entrepreneurs and society. Becoming a way of life, finding a passion, that allows you to live from it and being a choice. Like the "social entrepreneurs", creating self-sufficient projects that allow a distribution of the wealth created that causes a greater impact on society. But when these new business ideas run into reality, the vast majority does not survive. Mainly due to lack of training of the entrepreneur or lack of knowledge of the sector in which the project is implemented. In the current context, many unemployed young people start out of necessity, without taking into account the key factors when starting a business. Being an habitual enemy of the entrepreneur, the excess of enthusiasm. What are the keys then for the development of the project? On the one hand, the capacity of the project in the creation of value, as well as the identification of those who acquire what we do their maximum value, our target audience. And finally the ability to bring what we offer to those interested or needy. Brand Yourself, is a project of Youth Exchange, Multilateral, that we will develop from 19 to August 27, 2019, in the province of Toledo, specifically in the town of El Toboso, in which 43 young people between 23-30 years old will participate: Belgium, Estonia, Romania, Italy, Portugal and Spain where we will work on a priority theme such as the generation of self-employment and the promotion of youth business or social initiatives. Brand Yourself, as its name indicates, proposes a strengthening of the necessary transversal competences in the current context of high youth unemployment, economic crisis and rapid changes related to the complexity of economies and societies. Marking the importance of an education and culture for entrepreneurship. Promoting an exchange between the agents participating in the project (partner entities, participants, countries and communities of origin, etc.) in favor of innovation, of collective work, of the fight against youth unemployment, feeding creativity and professional thoughts. -active and innovative, indispensable in crisis situations. In which we understand that it will provide better conditions for young people, increasing their ability to find and create more opportunities that allow them to enter the labor market. One of the star activities of the exchange is the elaboration of the mini projects "Stronger than you think", in which young participants will have to develop business initiatives. Being a main objective is that the participant can see the differences between existing forms of self-employment. Non-Formal Education will be highlighted in the purposes of educational and personal development, linked to the theme of exchange. Any city, town or community of people, organizations and local governments that receive the participants from the different countries that participate in this project are potential beneficiaries of the ideas, opinions and structures created here, since those same ideas could be implemented in those communities.