Young people who are in transition from childhood to adulthood are at a special and very important point in their lives. The choices they make about their education, career paths and other parts of their personal lifestyle will define their present and future. Youth work, youth information and counselling and other youth services, such as the European youth card, support them in this transition by helping achieve their full potential. Despite the importance of these services targeted at young people and their added value, it is still difficult for many youth service providers to effectively promote and reach the vast majority of young people that do not take advantage of them. In order to respond to this need and to ensure that youth service providers count on the tools and skills needed to succeed in reaching as many young people as possible, ERYICA, EYCA and Eurodesk wish to organise a common training event for youth service providers across that shared these needs. The training will take place on 25-29 November 2019 (3 full days including travel days) and will aim to address the needs of youth service structures and providers in optimising the promotion and attractiveness of their services among young people and of establishing efficient digital communication and outreach tools. The project aims at broadening understanding of practices and policies in youth work internationally and at enhancing the modernisation and effectiveness of youth services, in order, ultimately, to reach as many young people as possible through different communication channels and ensure that they are accessing the services that are available to them. As such, these goals match the objectives of the Erasmus+ programme, by intensifying networking at the European level and supporting youth inclusion, youth participation, and young people’s access to rights. The main aims of the project are: - to understand and assess the needs and challenges faced in the promotion of youth services at different levels (local, regional, national, European); - to assess the promotional opportunities for the sector provided by new communication tools and information technologies, considering current youth sociological trends as well as participants’ needs and profiles (e.g. social media, storytelling, influencers, Bots, artificial intelligence, virtual reality, etc.); - to discuss possible developments in the marketing and promotion of youth services with best practices and experiences from different countries; - to gain inspiration and input from experts in the field of communication, marketing and public relations; - to foster interaction of youth workers and youth service providers across Europe; - to create a brochure of best practices to be disseminated by all partner organisations; and - to identify synergies among members of the three networks by strengthening partnership and enhancing cooperation.