The project is a modern peer education program, different from standard film education programs and having a significant social dimension and purpose. The ideal tool that combines the social goals of the planned project with the interests of the participants is a social advertising film - an attractive genre that is easy to disseminate and effective in terms of the transmitted content. The possibility of implementing a non-formal education program, based on modern audiovisual techniques using advertising film as a tool of social education, will give the venture a unique character, will be an opportunity for participants to learn new methods of creative works and will allow for the development of measurable effects in the form of ready-to-distribute the social film advertising. Participants in the project will therefore not only be able to develop their passions and improve their skills in an international group of peers, but also to use their interests in order to initiate positive social changes in Europe by raising important topics through an attractive medium such as a film. The planned activities will focus on the use of acquired competences in the field of film skills in order to prepare high quality social ads that touch on the problems of European youth. The inspiration for choosing the place of the youth exchange were cyclical actions combining social prevention with cultural education, for over ten years undertaken by the FILMFORUM in Radom. Radom is a city of many social problems, such as exclusion, poverty and unemployment. In that socially difficult area, the FILMFORUM is realizing a summer film event called the KAMERALNE LATO, the formula of which is unprecedented in Europe. The unique partnership with the Polish Police allows to prepare a valuable cultural offer and to develop innovative preventive programs implemented through film art. Radom is an excellent space for the implementation of authentic social campaigns that affect real problems, and an additional advantage is the kindness of the Polish Police, in which opinion the implementation of a youth program of non-formal peer education perfectly fits in the activities of social prevention that are very necessary in the region. The project will not only be a way to jointly promote positive values, but also an effective method to create innovative preventive actions in the difficult process of social education. In the project, the film will be an effective method of disseminating values related to the coexistence of various social groups, overcoming economic barriers and openness to problems affecting communities threatened with exclusion and marginalization. The aim of the project in the artistic dimension will be the observation of the local community, analysis of social problems affecting young people and searching for universal analogies concerning the whole of contemporary Europe. Short films, made in an international group, will be used in organizers' campaigns to counteract adverse social phenomena affecting European youth. The concept of organization of international youth exchange devoted to a social advertising film has not only a strong educational, but also pedagogical aspect, what is more - will be realized in Radom - on a particularly difficult area, where any form of attractive creative activity can have a very positive impact not only on the participants of the project, but also on the local community, expanding the scope of the project's impact on numerous indirect recipients. The project assumes the maximum independence of the participants, fits to the non-formal education formula, using the film as a tool for free intercultural dialogue among young people from different countries.