Our goal was to give our students the opportunity to develop in the following areas: - in particular, an improvement in professional terminology, which is mainly in English in the field of advertising - get acquainted in practice with the functioning of an international organization, creative processes, as well as various stages of preparation of advertising and advertising graphics - in the case of students of advertising, we placed emphasis on the dissemination of advertising in the form of dynamic websites with the support of content management systems. - in the case of the graphics of digital media department in the project, we focused on improving the professional competencies of the digital media graphic design professional subject, which is also an important part of the practical and theoretical aspects of the final exam in graphics of digital media. -knowledge of culture and life in Austria, which is one of the countries with the most developed graphic and advertising industry, which can provide our students with many opportunities in their professional growth
We applied for the project to find solutions to the following problems and needs: -students needed to try an internship abroad to get an idea of their options after graduation -our school is not always able to provide students with the most modern and high-standard equipment, technologies and programs -to enable students to practice their skills in the field of advertising and digital media -enable students to communicate in English every day to practice their professional vocabulary in English -teachers of vocational subjects are not always able to introduce students to the latest methods and techniques in their field for various reasons (finances, availability of programs and equipment, low number of lessons, etc.) Our target country was Austria, exactly the city of Vienna, which is known as the economic center of Austria with a developed industry and many successful companies. The IT sector of this city is also strong and organizations in this city use only the most modern technologies. As IT technologies and digital media are the foundation of a successful business, we assumed that this city would be ideal for our participants.