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Digi-YOUTH-alization: Build digital competencies using social and digital media tools in 21st century youth work

2019-2-MK01-KA105-0605492019Youth mobilityfinalized
Countries: MK|IT|ES|RO|BG|FR|HR|TR · Grant: €13,050
Overcoming skills mismatches (basic/transversal)ICT - new technologies - digital competencesYouth (Participation, Youth Work, Youth Policy)

Objectives

The digitalization of the world is setting up new methods for communication and work with our collaborators and target groups. The same applies for business sector and for non-profit organizations, both of them need to be transparent for what they are working on, and the results must be visible to the audience they are aimed for. The websites are basic channel for communication with the broaden audience but the social media skills are required if we want to be sure that our message is delivered to the specific target groups. That is why the social media strategy is important for the non-profit organizations especially those who work with youth. According to the Digital Scoreboard 2017, more and more people are going digital but only every second European has sufficient digital skills. In support of that, the data published in "Being young in Europe today - digital world" state that in 2016, 83% of young people used mobile phones to access the Internet away from home or work, compared with 38% who used a portable computer in this way, and also 91% of young people in the EU made daily use of the Internet, compared with 71% for the whole EU population. The European Union has developed document - DigComp 2.0 published in 2016 as an updated to the previous version where digital youth work is defined as proactively using or addressing digital media and technology in youth work. It specifies that the digital youth work is not just a new method but it can be included in any youth work setting. The main goal of the project is to identify the digital competence gap of the participants, providing them with the social media and digital tools and to facilitate to improve or updated their digital competences. With this project we intend to build digital competences and encourage implementing innovative practices in the digital youth work and to disseminate the knowledge from this project to their volunteers and young people with fewer opportunities. We will cover the Web Content Accessibility and Web Accessibility Initiative (WAI) as an effort to improve the accessibility of the websites for people with disabilities. The European Parliament approved the directive 2016/2102 that requires websites and mobile applications of public sector bodies to conform with Web Content Accessibility Guidelines. The tools and resources will be by an open source and available for free. The participants at the end of the project will be able to use digital tools in their work, to establish effective digital communication among their organizational team and target groups and become more visible on the national, regional and international level. With this project we would like to address the skill challenges that the youth from Europe are facing nowadays and aim: - To understand what is digital competence and digital competence framework and why that is important today - To gain digital competences needed for employment, personal development and social inclusion and enhance their skills for using different platforms - To build the capacity of their organizations in reaching target groups and stakeholders, and growing membership using various social media networks and digital tools - To build capacity of the youth workers for further dissemination of the knowledge to the volunteers and other members of their organization - To provide free digital tools and resources for digital youth work and non-formal education for non-profit organizations and young people with fewer opportunities - To extend the use and utilization of the social media and digital media tools in youth work for communication and organizational management - To empower the participants with skills to use digital tools for campaigns without or with low budget - To raise the awareness and increase the use of social media and digital media tools in detecting and solving problems in their community using different devices and visual storytelling - To learn techniques and skills for writing structured media advisory content and press release to generate publicity and visibility for their work and collecting press clipping - To understand what is Web Accessibility and Web Content Accessibility Guidelines (WCAG) and how to improve inclusion of people with disabilities - To increase the transparency and visibility of the organization and disseminate the project results to a broader audience

Project partners (8)