The “Wake Up the City” project emerged based on the following objectives, demonstrating the advantages of using tourism as a solution to fight unemployment, providing young Europeans with tools, and the ability to show, through non formal, what were the advantages of having an entrepreneurial spirit. The primary objective of the project was to inspire the participants to, with the knowledge acquired throughout the project, put them back to use in the present and future reality of each one. Each participant had the power and capabilities to start their own business and make their own creations, using the most appropriate tools to do so, learning step by step how to market a product and how to make an idea real. In addition, the project promoted active citizenship and took advantage of the multicultural society to develop personal and interpersonal skills in each of the participants. The “Wake Up the City” project took place in Braga, the European Capital of Youth in 2012, the Ibero-American Capital of Youth in 2016 and the European City of Sport in 2018. It is important to note that Braga was elected the 2nd best destination in Europe for the year 2019 by European Best Destinations (EBD), an organization based in Brussels, Belgium, whose mission is to promote culture and tourism in Europe. In addition, it is important to mention that it is a city with multiple and varied structures and support services for the youth movement, such as GNRation, StartUp Braga, InvestBraga, Loja Europa Jovem. The high unemployment rate in the European youth generation, with figures according to the European Parliament in the order of 15%, was one of the main concerns in the development of this project. In this way, the project “Wake Up The City” emerged in the sense of creating and stimulating goal-oriented youth, favorable elements for reversing the unfavorable trend, which allow the provision of adequate and precise competences and skills to prepare the European youth generation for the labor market, objectives in line with European development principles such as the Erasmus + program. With the development of this project the intention was to create a diversified educational project dedicated to young people, which promotes the ideal of mobility programs and presents an opportunity to learn, experience and enrich their lives, as well as their skills to the real world. In addition, with the development of the programmed activities, it was intended that, in partnership with the network of project partners and with other local institutions, it would be possible to develop young people's ideas and projects as a way of personal appreciation and as a way of responding. from the young generation to the current reality. Thus, in accordance with the main objectives of the project, the aim was to provide participants with an enriching experience, at various levels, such as the provision of leadership skills, such as encouraging the spirit of initiative and communication, as well as the development of skills. personal, social and interpersonal. It was also intended to highlight the value of cultural enrichment and diversity and thus promote integration and interaction activities between different cultures. Through this experience, the participants had the opportunity to become more aware of the many existing job opportunities as well as being able to have a broader view regarding employability and career prospects. A spirit of initiative, increased self-esteem and motivation were also developed, elements of extreme importance for professional and personal success. In keeping with the program objectives and the priorities of the National Erasmus + Agency, the “Wake Up the City” project promoted the following: . Improve the level of key competences and skills of young Europeans; . It promoted improvements in the quality of youth work, namely through enhanced cooperation between organizations; . Supported the development of knowledge and youth policy based on knowledge and recognition of non-formal and informal learning, including through enhanced cooperation, better use of the Union's transparency and instruments for the recognition and dissemination of good practices; . Increase the international dimension of youth activities and the role of European workers and youth organizations; . Develop skills considering personal valorization and active insertion in the job market; . Support the development of support systems for young people, through the valorisation of professional resources that intervene in the youth area; . Promote the recognition of skills obtained; . Promote the complementarity of formal and non-formal education, vocational training, employment and entrepreneurship.