Youth unemployment is getting more and more alarming in Europe. To traditional institutional factors that are the educational system offer and labour market demand now joins the necessity of young people’s participation and motivation in non-formal education activities and competitive personal and social qualities development. Young people who lack self-esteem and confidence may fail to convey their message effectively or fully utilize their skills and abilities because of the way they present themselves. In these terms equipping young people with soft skills and empower their personal development is of crucial importance. There are various projects helping young people developing competences essential in the process of entering the labour market. And ones proved to be successful are those works which pay enough attention to the development of soft skills and certain attitudes, which has equal importance then only focusing on professional competences development. Therefore our working team proposes YE “EmployAble ME!” which wants to gather youngsters Romania and Armenia united by the idea “I am a brand!”. The aim of the proposed project is to equip young people with soft skills for enhancing employability and competitiveness in labour market. During the project there will be a space and conditions, where participants will go through the process of personal development, will gain skills and tools of self-branding and self-presentation, effective communication, and storytelling which they can apply afterwards while entering to labour market or further career development. Taking into account the above mentioned context, the specific objectives of the proposed YE which should lead to our aim are : - To develop participants self-presentation and effective communication skills to increase their chances in labour market -To equip participants with self-empowerment and initiative development competencies as a tool for combating youth unemployment -To provide participants with the tools to use Youthpass and Key Competencies for self-assessment of their abilities and achievements to further enhance their competitiveness in labour market - To develop at least 2 follow-up projects for 2020 among participating organizations on enhancing employability and preventing youth unemployment We believe that with developing the above mentioned skills and acquiring necessary tools participants will increase their competitiveness in labour market, will feel more self-confident and prepared not only with their specific academic knowledge, but also with handy and valuable soft skills.