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Breaking Beauty Standards

2019-2-SI02-KA105-0151752019Youth mobilityfinalized
Countries: SI|BA|EL|MT · Grant: €13,550.04
Youth (Participation, Youth Work, Youth Policy)Creativity and culture

Objectives

With the Breaking Beauty Standards project, we want to encourage young people to be critical of beauty ideals and raise awareness of the fashion industry's traps (fast fashion, exploitation of workers, consumer orientation, marketing imposition of fashion guidelines, negative impact on the environment). Fast fashion manipulates with consumers and forces us to feel that we always need new clothes. Therefore, we want to introduce young people to environmentally-friendly alternatives such as clothing exchange, use of second-hand clothing, support for fair trade stores, encouraging them to upcycle and recycle clothes and break stereotypes about using second-hand clothes only if you cannot afford new ones. Since this problem is a global issue, we will encourage the participants to look more critically at fashion ideals, to be aware of the controversial points of this industry and become more responsible consumers and clothing users. Young people will realize that beauty standards need to be viewed critically. since the media and social networks create some beauty ideals that are not necessarily appropriate for everyone. Young people who do not fall into these 'beauty categories' feel excluded, which drastically affects their self-esteem. Fashion industryIt also has a worrying effect on the environment, therefore we'd like to encourage young people to make a more environmentally friendly choices in their own style, preferably through recycling of clothing and purchases in 'second hand' shops. The goal of our exchange is that young people learn to accept themselves and find originality in themselves and start taking care of the environment. We set the following objectives in the project: OBJECTIVE 1: The young people will build on their self-esteem, break up the beauty stereotypes in society and become more tolerant of the appearance of others OBJECTIVE 2: The young people will get to know the concepts of second-hand clothing and upcycling (clothing recycling and processing) as an environmentally friendly alternative and sustainable use of clothing OBJECTIVE 3: Young people will become more aware of the problems of the fashion industry in terms of fast fashion and the negative impact on the environment

Project partners (4)