Consumer shopping habits have changed drastically over the last few years thanks to the explosion of e-commerce and now consumers can shop from anywhere and at any time. They no longer have to wait until store hours to make a purchase. E- commerce has brought the shopping experience to their fingertips via computers and mobile devices, completely changing the way consumers shop. E-commerce is also one of the cornerstones of the Digital Single Market strategy and the EU has taken several steps to make it easier and safer for European consumers to shop online throughout the EU. Indeed, the EU Commission has been working to break down online barriers that prevent people from enjoying full access to all goods and services being offered by businesses in the EU. In this direction, the main measure taken by EU were the new rules to end unjustified geoblocking across the EU which entered into force on 3rd December 2018, with the aim to end online discrimination on the basis of nationality or place of residence. Before December 2018, Geoblocking prevented consumers from using the internet in one EU Member State and buying from a website based in another. The new rules will boost e-commerce for the benefit of consumers and businesses who take advantage of the growing European online market. These new developments in the EU digital space will bring benefits for young entrepreneurs that will leverage on e-commerce to expand their markets but also new challenges for those young entrepreneurs and youth unemployed lacking the knowledge of online business and e-commerce that therefore will see reducing their capacity of self-employment through entrepreneurship. So, young people without ICT competences cannot exploit the potential offered by e-commerce and all this is also certified by studies of EU commission which highlights how although 9 in 10 jobs in the future will demand digital skills, 44% of Europeans are still lacking even basic digital skills. Consequently, interfacing e-commerce with youth entrepreneurship presents a critical opportunity to foster growth and jobs as well as to reduce the digital skills shortage. In this scenario, youth workers have a role to play because for their proximity to young people they can provide them the training, confidence and support needed to exploit new technologies. It is therefore more important than ever that youth workers develop their own e-commerce and pedagogical skills for providing a new type of youth entrepreneurial learning based on the use of e-commerce tools. At the same time, it is widely acknowledged that there are a lot of youth work practitioners who lack the digital skills or attitudes to fully benefit from the opportunities created by digital technologies for delivering quality youth work (source: Expert group set up under the European Union Work Plan for Youth for 2016-2018). Following, “Way to go, E-commerce!” project will provide youth workers with more specialized knowledge on e-commerce tools applied to youth entrepreneurship.