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Social Video Builders

2019-3-ES02-KA105-0141202019Youth mobilityfinalized
Countries: ES|IT|PT|EL|PL|SE|FR|HR|RO|HU|FI · Grant: €14,944
ICT - new technologies - digital competencesSocial entrepreneurship / social innovationCreativity and culture

Objectives

Every minute, 400 hours of video are uploaded to YouTube. In 2018, video accounted for 84% of all internet traffic (source YouTube). Consuming video does not require any effort on the part of the user. In one minute of video fits the same information as in 1.8 million words. The video allows you to explain your message with many more resources and in a much more creative and emotional way. In an average month, 8 out of 10 Millennials (25-35 years old) and Generation Z (16-24) watch videos on the internet. Videos represent, therefore, a very powerful tool, which reinforces textual content, does not require many resources and has an impact on the public. The essence of viewing a moving image attracts and holds the attention of users. Aware that every day it is more difficult to motivate young people to take an active part in the socio-cultural life of local communities, our entity seeks to differentiate the training offer, including each time new and innovative methodologies and informative and educational tools. For this, throughout these last 5 years we We have formed to be able to offer quality content and impact among young people, helping, in turn, so that other youth workers could learn to make attractive videos taking care of the message, since poorly designed content can often lead to generating speeches of hate or fake news. This is where the idea of ​​organizing the Social Video Builders course was born, a 6-day training activity in which 24 participants from 11 European countries will be able to learn and improve their skills in recording, editing, content and distribution of online videos for informational and educational purposes. . We want to empower youth workers and leaders with the necessary skill sets and knowledge to collaborate with young people to create quality online content that carries strong social messages and in some cases can lead to significant social change at the local level. , regional, national or international. A particular emphasis will be placed on developing ways to attract young people to work on online video projects that promote equality, social cohesion, democracy and active citizenship, as well as other European values. At the same time, we want to help youth workers understand today's digital media landscape and in particular how young people interact with modern forms of technology to highlight some negative aspects related to the media, including hate speech and fake news. The specific objectives of the course are: - Acquire specific skills in the development of audiovisual content that allow increasing youth participation in the local socio-cultural context and sensitize them on issues such as bullying, fake news and hate speech; -understand the processes of positioning a video through Youtube and Filmora -Know the steps to share knowledge through videos. -learn to create content that promotes equality, social cohesion, democracy and active citizenship, promoting reflection and debate; -Know the basic steps and methods to speak in front of a camera. -Acquire specific skills in web writing and storytelling for better communication and advice to young people. Learn to differentiate the way of communicating according to the type of message we want to launch (social campaign, presentation, testimony, explanation, etc.) Generate a personal brand strategy based on the generation of content The work methodology foresees the use of 3 different actions: practical approach The trainers will make a presentation of the theoretical contents of each module, together with practical examples and demonstrations to consolidate concepts. Once finished, the participants will work in groups and carry out practical exercises to learn how to perform them individually and in groups. Exercises aligned with the needs of young people The exercises are designed so that they have an application in the youth world, are attractive to the participants and can even be applied to the labor market. Most of the exercises will be based on real action projects with young people (campaigns, events, promotion of projects and activities, etc.). This method is the best way to prepare students for the demand of the labor market. Project All the participants will work together, under the advice and continuous monitoring by the trainers, so that throughout the training course they can develop a project idea that they will have to capture in a video.

Project partners (11)