The second edition of the Value of YOUth exchange took place in May 2022, almost 2 years after its initially planned dates. However, its goals and values have remained current, and of great relevance to European youth, even more so after the global pandemic that has shaken labor markets around the world. The changes produced will mark the coming years in terms of philosophy and labor freedom, flexibility and the need to create jobs. From May 8 to May 15, 2022, we have brought together 24 young people from Croatia, Belgium and the Canary Islands, facilitating the meeting, working on concepts linked to personal values, personal branding, active job search, social impact of our work, etc. All this in an intercultural context, visiting the island and the capital of Las Palmas de Gran Canaria, getting to know the reality of the outermost region, etc. One of the main objectives of ERASMUS+ is to offer young Europeans the relevant tools and provide them with experiences that benefit their personal and professional development. Their education and development are clear investments towards tolerant, open and inclusive European societies. transversally working for prevent unemployment, social exclusion, promote youth entrepreneurship, creativity, employment, citizen participation, improve well-being and health, etc. We have worked with these young people fundamentals of personal branding as a concept of personal development. Starting from the technique for searching for work, improving improvement of personal characteristics and skills. The concept of personal branding is necessary in today's society, when people tend to be seen as equal numbers, so for individual promotion, each person must stand out and appear in a different, unique and unrepeatable way. At the same time, we have had to approach issues related to well-being and mental health, which are increasingly present in the lives of young people, due to the health crisis and the needs that have arisen. We couldn't not work on self-esteem, initiative and personal motivation, being essential bases to materialize first steps towards our personal brand.