The global aim we wanted to reach: is to support the desire of our youth workers and young leaders to develop their leadership and organizational abilities through the prism of knowledge about personal branding. This training course made everything possible to upgrade participants: develop leadership skills, create their own brand, as the youth worker and/or organize the NGO; to facilitate the professional growth of the participants using personal branding and development techniques, as well as to provide the competencies needed to promote their work and their organizations.