Social Media has been ingrained into our society today to such an extent that it is virtually impossible for people to take you seriously if you are not on any social media platform. Everyone is on social media, young, old, rich, or poor. Everyone is always in a frenzy when it comes to socialising online. Even the corporate world has jumped on the bandwagon and companies are very active online, posting updates, answering queries and going viral. There are many social networks to choose from, some of the popular ones include Facebook, Twitter, Instagram, and Snapchat. As the popularity of social media keeps on spreading all over the world, there have been mixed feelings about these networks and how they impact young people. So how is social media affecting young people? Information and communication technologies (ICT) affect people’s everyday lives in many ways, whether in the workplace, in an educational establishment, at home or on the move. Mobile phones, tablets, netbooks, laptops and computers are just some of the devices that are frequently used, often on a daily basis, by a large proportion of the population of the European Union (EU), particularly by young people. The strategy “Europe 2020” of the European Union consists of the establishment of sustainable, smart and inclusive Growth. One of its objectives is the optimal use of information and communication technologies for an efficient digital society. Young Europeans spend an increasing amount of their time consuming digital media. While time spent watching television may be falling, their use of online media has grown rapidly, facilitated through a range of services such as video streams, chat rooms, blogs and social media. Although the internet can provide a place for young people to share their experiences and exchange their views, there are also risks. Some concerns over the use of the internet and on the safety of children and young people and their behaviour, for example, increasing solitude as young people withdraw to a private place to go online. Furthermore, some children and young people may have their privacy violated when they are online or alternatively they may be exposed to potentially harmful content, which may create dependency, anxiety or aggression. Through "Media Shapers: The Good, the Bad and the Viral", we wanted the young participants who come from different backgrounds to go into the pros and cons of social media. Through workshops we assisted the young participants, that social media can be used as a tool for personal development and empowerment, but at the same time, it can also be socially destructive. Social media is often abused, as we think that the initial formation of social media was for the purpose of cultivating and maintaining relationships among individuals. It is a powerful tool in the hands of youngsters that can make or break them. The fact that it helps to build relations and maintain them, has made the current generation of young people realise its impact and value. Young people generally possess a wider range of ICT skills, than older generations, and it seems likely that this pattern will continue for future generations with young people likely to remain at the forefront of adopting new technologies (be these hardware or software/services). The challenge for policymakers within this domain will be to ensure that the social and economic benefits from exploiting ICTs are delivered in unison with the safe use of digital media, in particular for more vulnerable sections of society.