The objectives we set in the preparation and implementation of the project were aimed at: - acquaintance with the requirements and opportunities for applying ICT in marketing in a country with a well-developed economy - enabling users to acquire practical knowledge and experience in a new field - improving the language competences of participants in a working environment and by running a cultural programme during mobility - increasing the competitiveness of young people in the region and creating prerequisites for starting their own business - awareness of good European practices which are also applicable in Bulgaria. Technology is entering rapidly in every aspect of our lives. Digital tools to measure the different aspects of each business are also being developed quickly. Through the implementation of the project, the applicant organization aimed to support the link between education and business, between training and the real working environment. This project has brought added value to the professional competences of users. It has also led to the development of competences for managing school policy for internationalization and implementing successful cooperation with partners from other European countries.
Many changes in society face serious challenges in every educational institution in Europe, including our school. This project was developed in line with the European Development Plan. It states that the European mission of the school is aimed at constructively working with European partners to achieve high-quality vocational training and build a European self-awareness among pupils. We believe that we should not be satisfied with what has been achieved so far, but should continue to develop and look for new opportunities for internationalization. The work under this project was aimed at creating conditions for realization of quality vocational training in compliance with the new European standards, acquainting users with proven European practices in the field of application of ICT in marketing, providing conditions for conducting a manufacturing practice by students meeting the requirements of the European labour market and expanding the European cooperation of our vocational school in the implementation of European projects.