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New normal: Art is Moving Online

2020-1-DE04-KA227-YOU-0208442020Partnerships for Creativityfinalized
Countries: DE|UK|SE|HR|NL · Grant: €188,525
ICT - new technologies - digital competencesYouth (Participation, Youth Work, Youth Policy)Creativity and culture

Project summary

Current situation with Covid-19 pandemic is changing the way of how everyone is living and doing their work. Artists are not immune to these new changes, and are highly affected due to the fact that most of the presentations of their work and interactions with audience are based on face-to-face encounters in forms of exhibitions, shows, plays, performances etc. As part of the internal survey partners have conducted, we had a chance to see what’s the current situation with artists, how they see the whole situation and which are the possible solutions to their problems which were caused by the current pandemic.  With this project proposals our consortium is trying to create tools that would be helpful for artists to combat the current situation, reach their target audience and provide an opportunity to present their work, make an income and overcome the whole current situation. This project will respond to the needs of young dancers and performers in order to successfully continue their regular work by using digital tools and technologies and help them to stay in touch with their existing audience, but as well attract more people by using online platforms and social media. They will learn how to adapt their usual face-to-face activities to be developed and implemented online and discuss how they can use gained skills and competences to improve general quality of their work in the long-term period.  Covid-19 pandemic does not recognise geographical borders, but is present as a general challenge for all artists around the globe. The diversity of the countries involved bring special added value to the project, as our partners come from 5 different countries that are each on different level of digitalisation and using online tools and technologies, especially when it comes to the art and youth work sectors. Also, all these countries had pretty different measures introduced by their governments that enabled artists to adjust and explore reality of "new normal" differently. This present a unique opportunity for everyone involved to learn from each other, share their existing realities and examples of good practice. General objectives of the project are: - To connect the youth sector and the youth organisations with the cultural sector (in specific dancers and performers) and decision makers in order to start the dialogue between these three parties and to create new opportunities for artists and performers in the light of the current situation - To increase competences of youth organisations for their work on empowering dancers and art performers in local communities for creating opportunities to engage with audience by developing online activities - To develop a platform that contains a portfolio of all artists involved in the project as a place where they can meet each other, and promote their online and live activities  - To empower young artists in gaining new educational opportunities - in specific gaining skills and knowledge for adapting their activities to online surrounding and increasing visibility of their work - To increase competences of dancers and performers in order to cope with Covid-19 pandemic reality in the sector and make them more resilient - To increase competences of dancers and performers through developed online courses: video production, how to use social media and internet to reach the audience (especially youth) and engage them in the art; social media strategy and content development for artists. Following outputs and activities will be developed and implemented within the project: Platform for artists and youth organisations Manual with guidebook and online course on topic of supporting artists in local communities through youth work activities Online conference: Issues of performers and dance artists in the light of the new normal Training course: Youth work support to inspiring artists and art in our local communities 2 online courses for artists focused on developing their skills for development and digital marketing of online activities. 30 youth workers will be involved in training course, more than 1000 artists will directly benefit from the online learning courses, 45 representatives of government, nongovernment and art/culture sector will meet and discuss joint strategies for empowering artists in the current situation, more than 30 youth organisations will additionally join the platform and at least 100 artists will promote their online activities on the unique online platform which is getting together youth work and art/culture sector.

Objectives

- To connect the youth sector and youth organisations with the cultural sector (especially dancers and performers) and policy makers to start a dialogue between these three parties and create new opportunities for artists and performers given the Covid 19 situation. - Strengthen the skills of youth organisations for their work to empower dancers and artists in local communities to create opportunities to engage with audiences through the development of online activities. - Develop a platform with a portfolio of all artists involved in the project as a place where they can meet and promote their online and live activities - To offer new educational opportunities to young artists - especially by acquiring skills and knowledge to adapt their activities to the online environment and increase the visibility of their work - Improve the skills of dancers and performers to cope with the Covid 19 pandemic in the industry and make them more resilient - Improve the skills of dancers and performers through the development of online courses: video production, use of social media and the internet to reach audiences (especially youth) and engage them in the arts; social media strategy and content development for artists.

Background

The situation with the Covid 19 pandemic has changed the way we all live and work. Artists were not immune to these new changes and were greatly affected as most of the presentations of their work and interactions with audiences were and are based on face-to-face encounters such as exhibitions, shows, plays, performances etc. With the project proposal, our consortium created tools that helped the artists to combat the Covid 19 situation, reach their target audience and give them the opportunity to present their work, earn an income and overcome the Covid 19 situation. This project addressed the needs of young dancers and performers who wanted to successfully continue their regular work with the help of digital tools and technologies. It helped them to stay in touch with their existing audience, but also to reach more people by using online platforms and social media. They learned how to adapt their usual face-to-face activities to develop and implement them online. They discussed how to use the skills and competences acquired to improve the overall quality of their work in the long term and had the opportunity to learn from each other and share their experiences and examples of good practise in relation to the Covid 19 situation.

Project partners (5)