In Vino Expertise supported the training of unemployed adults in the field of wine tourism in specially equipped areas with wine tourism resources and using a transnational approach in dealing with the cultural heritage of European product such as wine. The activities that can be developed around this product are wide, and involves entrepreneurial initiatives held in rural areas, the ones that in Mediterranean countries are most affected by depopulation, elderly unemployment and early school leaving in Europe, and that were hit badly by Covid-19 too. For these reasons, the project addressed the following objectives: - Creation of a training between 6 different partners located in relevant winemaking areas, already established or in development, together with the companies that activate those. - Building among all adherents to the proposal a network of contacts of public and private entities active in wine tourism and unemployed adults which need to find job vacancies close to them. The needs that, by fulfilling the above listed objectives, the project achieved were: - To fill those vacancies in the different wine tourism companies that, always more often agglomerate in wine routes and consortiums of companies for a complete and satisfactory wine tourism experience. - Designing a training adapted to the requirements of companies willing to employ adults without higher degrees, for greater tax relief. - To employ those who, in the absence of employment, leave the province, the region or even the country, feeding a depopulation already under way since a decade, and that already reports its results in the progressive aging of the population. - Investing in the natural, cultural and historical heritage of wine. - Spreading a sense of belonging, participation and citizenship for a sustainable European Union life. In Vino Expertise project developed itself through the participation of the above listed profiles, receivers and participants: - Its DIRECT public were unemployed adults without higher education, due to early school leaving or the inability to finish studies for a variety of personal reasons; - Its INDIRECT public was found in companies active mainly in rural areas and the wine tourism sector; - Other INTERESTED PARTIES were adult education centres in Europe and other public and private institutions (city halls, wine routes, cultural associations) that received the results of the project (the training course and the community of wine tourism companies with vacancies for the formation’s users). The project was held by 6 partners from Spain, Italy, France, Portugal and Slovenia, and had a duration of 27 months, when there were designed, developed and implemented the following IO1, IO2, training activity and multiplier event, respectively: 1. In Vino Expert-Course, a training course based on non-formal/informal methodology that provides citizens with basic knowledge about wine tourism. In 6 different modules, and 6 different languages, the course prepares their attendants to the wine industry structure, the ethnography of the product, viticulture, marketing, digital communication and protocol. The training is available for downloading at this link: https://invinoexpertise.eu/chances-to-be-hired 2. In Vino Network, an online community around the wine tourism sector, composed by a training space and information about wine, a space on job vacancies at European level linked to the wine tourism sector and a space where citizens can make their own profile and sell themselves to subscribed companies, always active in tourism of wine: https://invinoexpertise.eu/ 3. In Vino Intense-Course, a 5 days mobility activity based in intensive training for trainers involving 15 professionals and educators that were entitled to deliver the Expert Course in its pilot test phase to a total number of 94 unemployed adults. 4. In Vino Event, where the projects outputs were presented and professional of wine tourism sector advocated to the projects’ results, by providing a context to the project itself. About 300 participated in the events organized in the 5 project countries. The impact of the project was local/regional/European at the same time, since the participating partners involved citizens, wine tourism companies, provincial and national adult centres and international networks, respectfully to their own resources and closeness to relevant stakeholders.
The project’s objectives were to: - Realize two results in which unemployed people (direct target group) and companies (indirect) can reflect their needs and see them achieved. - Create training between 6 different partners located in relevant winemaking areas, already established or in development, together with the companies that activate those. - Build among all adherents to the proposal a network of contacts of public and private entities active in wine tourism and unemployed adults who need to find job vacancies close to them.
Fashion and tastes influence the wine tourism market, but more than this, the absence of professional figures, different from the technical staff that usually a winery can count with. In Vino Expertise wanted to support the training of unemployed adults in the field of wine tourism in specially equipped areas with wine tourism resources and using a transnational approach in dealing with the cultural heritage of European products, such as wine. The needs that the project addressed were: - To fill those vacancies in the different wine tourism companies that, always more often agglomerate in wine routes and consortiums of companies for a complete and satisfactory wine tourism experience. - Designing a training adapted to the requirements of companies willing to employ adults without higher degrees, for greater tax relief. - To employ those who, in the absence of employment, would leave the province, the region, or even the country, feeding a depopulation already underway for a decade, and that already reports its results in the progressive aging of the population. - Investing in the natural, cultural, and historical heritage of wine. - Spreading a sense of belonging, participation, and citizenship for a sustainable European Union life.