Entrepreneurship encompasses a whole culture oriented towards the creation of wealth, by taking advantage of opportunities and developing a global vision, resulting in a creation of value that benefits entrepreneurs, the company and society. Becoming a way of life, finding a passion that allows you to live from it and being a choice. Like the "social entrepreneurs", creating self-sufficient projects that allow a distribution of the wealth created that causes a greater impact on society. But when these new business initiatives meet reality, the vast majority do not survive. Mainly due to lack of training of the entrepreneur or ignorance of the sector in which the project is implemented. In the current context, many unemployed young people undertake out of necessity, without taking into account the key factors when starting a business. Being a habitual enemy of the entrepreneur, the excess of enthusiasm. What were the keys then for the development of the project? On the one hand, it was the capacity of the project to create value, as well as the identification of those for whom it acquired what we made its maximum value, our target audience. And finally, the ability to bring what we offer to those interested or in need. Turn it up !, proposed to prepare young people through the necessary transversal skills in the current context of high youth unemployment, economic crisis, adding the social crisis caused by COVIS and rapid changes related to the complexity of economies and societies. We mark the importance of an Education and culture for entrepreneurship. We promoted an exchange between the agents participating in the project (partner entities, participants, countries and communities of origin, etc ...) in favor of innovation, collective work, the fight against youth unemployment, nurturing creativity and proactive and innovative thinking, indispensable in crisis situations.