The European music ecosystem is one of the cultural sectors hardest hit by the coronavirus crisis. As musicians and artists from the industry demand solutions, additional measures are needed to help the sector recover in a sustainable way, adapting to new realities and to be more resilient. Music is an instrument of expression, identity and communication for young people. It is also a tool to promote cultural democratization and full access to culture for everyone. If we believe in inclusion, we must guarantee that all young people have access to culture and have options for creating and disseminating it. Youth need music and music need young people as they can have an active role in the revitalization of the music industry. Therefore, it is necessary to make use of creativity and propose new initiatives that will allow the music sector and young artists to recover from the great impact suffered after the COVID-19. In this context, Music Moving Youth is born as an opportunity to create various initiatives and actions to exchange good practices and develop new competences that will be built on the basis of transnational cooperation between youth and cultural entities. There are 4 countries involved: Spain, Turkey, Bulgaria and Italy. The partnership is made up of 4 entities that complement each other very well in terms of their aims and the type of activity they carry out, which we hope will have a great impact on achieving the objectives set, which are the following: - To raise awareness of the impact of COVID-19 on the cultural sector and on the livelihoods of cultural professionals, especially in the music sector. - To give visibility to musical artists from all over the world, so that their demands are heard in the field of public policy in order to cover the existing needs derived from the health crisis and thus contribute to the development of policies and financial mechanisms to empower and support artists. - To promote the development of skills by artists that will allow them to create synergies and new strategies to face the cultural crisis derived from the COVI-19. - Encourage new initiatives that cushion the impact on the music sector and allow for its recovery. - To create spaces for transnational interaction in which artists can establish the basis for future transnational consortia. - To disseminate European programmes for cultural promotion and cooperation. - Involve young people in cultural recovery and in the development of cultural events in their local communities. To achieve those objectives, we plan to develop transnational activities and local actions: TRANSNATIONAL ACTIVITIES - Seminar on social entrepreneurship and sustainable culture. - Training course on European resources for cultural and musical projects (Erasmus +, Creative Europe, Europe for Citizens and CES). LOCAL ACTIONS - Analysis of the reality for which surveys and discussion groups with young people and artists will be carried out. - Structured dialogue at local level with artists in the music sector. As a result of the structured dialogue, a proposals guide will be drawn up and sent to those responsible for cultural and youth policies at local and regional level. - Local cultural awareness campaigns that will be developed with the youth groups with which the entities involved work. - Actions to make local artists visible at international level. Each transnational activity will involve 20 participants, while each local activity in each country will involve at least 8 participants. TARGET GROUPS - Musicians and artists from the music sector - Cultural managers - Young people between 18 and 30 years old - Youth, cultural and non-profit organizations, companies and entities - Other organizations, professionals and persons interested in the projects and its results METHODOLOGY Music Moving Youth is based on the methodology of non-formal education, according to the Erasmus+ Youth principles. The cooperation between youth and cultural organizations, as well as the collaboration between artists and young people will be the key for the success of the whole project. IMPACT AND RESULTS - A new network of transnational cooperation between youth and cultural entities. - Young people, artists and musicians with new competences. - Population more aware of the social and cultural importance of music. - Greater visibility of local artists at international level. - Proposals guide for politicians and policymakers. - Study on the impact on COVID-19 on the music industry.
The objectives were the following: - To raise awareness of the impact of COVID-19 on the cultural sector and on the livelihoods of cultural professionals, especially in the music sector. - To give visibility to music artists around the world, so that their demands are heard in the public policy arena in order to meet the existing needs arising from the health crisis and to contribute to the development of policies and financial mechanisms to empower and support artists. - Promote the development of skills by artists that will enable them to create synergies and new strategies to address the cultural crisis resulting from COVID-19. - Encourage new initiatives that cushion the impact on the music sector and allow for its recovery. - To create spaces for transnational interaction in which artists can establish the basis for future transnational consortia. - To disseminate European cultural promotion and cooperation programmes. - Involve young people in cultural recovery and in the development of cultural events in their local communities.
Music Moving Youth was conceived as an opportunity to develop new competences and good practice exchange actions on the impact of COVID-19 on the cultural sector and on the livelihoods of cultural professionals, and to support the recovery of music operators, artists and other sector professionals affected by the crisis. These actions were conceived as part of a transnational cooperation between youth and cultural organisations from 4 European countries: Spain, Turkey, Bulgaria and Italy, with a focus on the European music ecosystem. The cultural sector was one of the cultural fields most affected by the coronavirus crisis, which had long-term consequences on both the livelihood of artists and the cultural landscape, due to the impact on the value chain of the whole sector. This highlighted and accelerated many of the challenges the sector was already facing and demonstrated the importance of music for individuals and society. Given the demands of artists, it became clear that additional measures were needed to help the sector recover in a sustainable way, adapting to new realities and becoming more resilient.