According to Eurostat, the cultural and creative industry (CCI) accounted for almost 3.7% of EU employment in 2015 (8.4 million), more than the automotive industry. Despite ICC's important contribution to the economy and to people's well-being, the situation of workers in the sector is often precarious and their work seasonal. The Covid-19 pandemic particularly threatens the future of young artists, who are seriously affected not only by competition, but also by the application of social distancing measures. A large part of the jobs generated by ICC is affected, and the transition to the digital age is being faster than the world expected. Unfortunately, digital literacy in schools and other educational centers has not developed at the same rate. As a result of this, young people do not have strong tools for their professional life that allow them to participate fully in society. Young people have basic skills and are in contact with the most popular tools, although they are not the most appropriate for their career paths. To alleviate this situation, we have decided to form this strategic alliance and develop a new useful methodology for young people seeking their professional path in the cultural and creative industry. Our strategic alliance, composed of PASOS, ORIEL and CWP, carried out a Context Analysis, Focus Groups and Gap Analysis, which show the need for the ArteSano project. Its objectives are: O1: Exchange knowledge and ICT tools focused on 3 perspectives: Politics, Efficiency and Technology. Participatory visits in Italy and the United Kingdom to share all the knowledge and tools that each partner applies within their organizations linked to the 3 perspectives. O2: Create a new methodology for the development of digital capabilities applicable to the cultural and creative industry. We will create a new methodology that will be based on the knowledge acquired in Italy and the United Kingdom. The methodology will be documented in an interactive book that will be used by youth workers, young students, and organizations. The book will be delivered in English, Spanish and Italian. It will be tested during the course in Spain. O3: Empower young people with lifelong learning digital skills. We will carry out a dissemination campaign, which will give access to the interactive book to our target groups, including the most disadvantaged young people. The campaign includes 3 multiplier events, one in each country and internal workshops, organized by the participants who attended the course in Spain. In addition, we will hold 3 transnational meetings for the efficient management of the project: -Kick Off in Spain. -Intermediate meeting in Italy -Final meeting in UK The participatory visits, course in Spain, internal workshops, interactive book, etc., will be all based on a non-formal learning framework. Young people and youth workers will acquire skills applicable in the cultural and creative industry that make up the new ArteSanomethodology: Digital skills in Political, Economic and Technological perspectives. We also hope that our strategic alliance will help promote the inclusion of young people in our countries. Developing high-quality digital skills will empower young people in their professional lives.
Los objetivos del proyecto "ARTESANO" fueron los siguientes: O1: Intercambiar conocimientos y herramientas TIC enfocados en 3 perspectivas: Política, Eficiencia y Tecnología. Se programaron las visitas participativas en Italia y Reino Unido para compartir todo el conocimiento y las herramientas que cada socio aplica dentro de sus organizaciones vinculadas con las 3 perspectivas. O2: Crear una nueva metodología para el desarrollo de capacidades digitales aplicables a la industria cultural y creativa. Se ha creado una metodología que se basa en los conocimientos adquiridos en Italia y Reino Unido. La metodología será utilizada por trabajadores juveniles, jóvenes estudiantes y organizaciones. O3: Empoderar a los jóvenes con capacidades digitales de aprendizaje permanente. Se ha realizado una campaña de difusión satisfactoria, que ha dado y sigue dando acceso al libro interactivo a nuestros grupos objetivo, entre ellos los jóvenes más desfavorecidos. La campaña incluye 3 eventos multiplicadores, uno en cada país y talleres internos, organizados por los participantes que asistieron al curso en España.
Según Eurostat, la industria cultural y creativa (ICC) representa casi el 3,7% del empleo de la UE en 2015 (8,4 millones), más que la industria automotriz. A pesar de la importante contribución de ICC a la economía y al bienestar de las personas, la situación de los operadores y trabajadores del sector suele ser precario y su trabajo estacional. La pandemia de Covid-19 ha amenazado particularmente el futuro de jóvenes artistas. Una gran parte de empleos generados por ICC se ve afectada, y la transición a la era digital está siendo más rápida de lo que el mundo esperaba. Desafortunadamente, la alfabetización digital en escuelas y otros centros educativos no se ha desarrollado al mismo ritmo. Como resultado de esto, los jóvenes no cuentan con herramientas sólidas para su vida profesional que les permitan participar plenamente en la sociedad. Los jóvenes tienen competencias básicas y están en contacto con las herramientas más populares, aunque no son las más adecuadas para sus trayectorias profesionales. Para paliar esta situación se decidió formar esta alianza estratégica y desarrollar una nueva metodología útil para los jóvenes que buscan su camino profesional en la industria cultural y creativa.