We wanted to learn together, to deepen our professional skills. We also wanted to learn new practices to approach different audiences, share our own knowledge as well. Especially young people and young adult were our target groups. Since everyone was visiting a different museum and different organization, we shared our experiences already during the trip. We wanted to strengthen our department, gain more confidence in our own daily work.
The Audience Engagement Department in Turku City Museums is quite new, founded in 2019. We have worked a lot and purposefully to develop our department in order to be more unified and even more professional. Because we have very different kind of museums (in our organization), whose public program we are responsible for, we wanted to choose a European city with as many different museums as possible. We wanted to get good learning places for all of our multiprofessional team. We wanted to travel all together so that we could immediately share all the good practices together.