"Pump it Up", following us "PIU", was realized in Paris, France from 20th to 28th April 2022 and saw the participation of 36 youth from Türkiye, Italy, Spain, Hungary, France and Romania. "PIU" was a laboratory experience for starting businesses in the creative / cultural sector. The youth exchange provided participants with an important tool to analyze and design a business model, understand the process of producing value in cultural and creative companies, develop an entrepreneurial mindset and an international vision. Participants met cultural and creative companies, having the opportunity to learn by observation and through an interview with industry experts. The project aimed at: - promote knowledge of the sector of cultural and creative enterprises, especially among young people; - knowledge of the regulations for starting a business in the cultural and creative business sector (permits, security, licenses); - provide young people with significant skills for job placement and business start-ups; - create a network of cultural and creative companies in local and international territorial areas; - to promote the development of European cultural and creative enterprises. - knowledge of the financing possibilities of a creative startup (national funds, European financing, banks and private investors); - use of the Business Model Canvas "PIU" has allowed to develop the knowledge and skills necessary to start a business in artistic craftsmanship. The participants, starting from the Business Model Canvas, carried out group work, simulating the planning of starting a small business.