From the very beginning of our project, we were aware of the fact that the majority of young people use social media on a daily basis, regularly spending several hours a day on it, mostly uselessly. We thought, together with our partner organisations, that we wanted to open young people's eyes to the huge opportunity they are missing out on in this wasted time. Young people have in their pockets the tools they need to promote their own or their friends' businesses, even NGOs - of which they are members - at almost no cost, thus generating more sales, more enquiries and possibly more volunteers. For young people from disadvantaged backgrounds alike, the exchange has provided a great springboard to overcome the difficulties they face in their daily lives, for the reasons mentioned above. Together we have built up a basic knowledge of the media and the online space, which everyone knows something or other about, but young people tend not to know exactly what they are doing. Thanks to our successful youth exchange, we explored the basic concepts of marketing and the internet.