It is by now clear that gender violence is rooted in structural gender inequality. Maghweb, during 6 years experience in the field of social communication, had the opportunity to address the topic from a communicative perspective and to realise how gender violence often is perpetrated though the media: women are often absent in public spaces and, when they are represented, the narrative portrays often women as passive objects of men’s desire. Also when it comes to gender violence, the narrative is often far from paying attention to the victim, but it almost justifies the abuser. In the third sector there are several organisations working with and for women and trying to give visibility to their activities of advocacy for gender equality and of contrast to gender violence. However, these organisations very often lack of qualified staff, who can reach the target and address such a delicate topic adequately. The project foresees the following objectives: General objective: to contribute to increase the active presence of women in public space and to better their representation S.O.1 To increase and to develop competencies in the field of communication of organisations working with women through the exchange of good practices S.O.2 To develop the international network of organisations working for and with women, in order to give strength to their activities of advocacy and more visibility to their actions S.O.3 To develop competences in the field of communication of adult women, so that they can create communicative contents which represent themselves autonomously In order to reach these objectives, the project envisages actions targeting mainly adult women and organisation working with them. Indeed there are going to be 3 learning mobilities during which participants will acquire competences in the field of education of adult women and communication in the field of gender issues. The project foresees several offline events and the development of 2 outputs: a map of organisations working with and for women in Europe and a manual of good practices in the field of education of adult women and communication in the field of gender issues.
General objective: To contribute to increasing the active presence of women in the public space and to improve their representation O.S.1. Broaden and develop the communication skills of organisations working with women through the exchange of good practices O.S.2. To expand the international network of organisations working with and for women, in order to strengthen their advocacy work and give greater visibility to their actions O.S.3. Develop communication skills in adult women, in order to make them autonomous in creating communication content that represents them
Maghweb, during its work of more than 7 years in the field of social communication, had the opportunity to address the issue of gender-based violence from a communicative point of view and to verify how such violence is also perpetrated through the media: the female figure is often absent in the public space or represented as a passive object of male desire. Also the narrative related to gender-based violence is often far from paying attention to the victim, often ending up justifying the perpetrator. Several social organisations try to give visibility to their advocacy activities for gender equality and combating violence, but they often lack qualified personnel who can reach the target audience and deal adequately with such a sensitive topic. The project created training opportunities for the staff of organisations working with women in the field of preventing and counteracting gender-based violence, through a fruitful exchange of good practices and techniques for communication and education of adult women, and for women from Greece, Italy and Spain in the field of proactive communication and identification and eradication of stereotypes.