The main objective of the proposal is to enrich the participants' knowledge of "New Strategies and Promotion Tools" so as to improve their professional skills and facilitate their personal development. The specific objectives of the project for students are: -to acquire skills in their field that are recognized on a European level -to transfer good practices to Macedonia and increase their competitiveness. Having become aware of the importance of social media in advertising, they will be able to promote strategies that will stimulate potential visitors and utilize techniques to create and successfully maintain pages and groups in the most popular social media networking -to increase their prospects of professional rehabilitation in Macedonia or open doors for future professional partnerships in Greece -to upgrade their language skills and become familiar with the language of the host country (Greek). Multilingualism is a must for anyone wishing to pursue a career in marketing. -to familiarize themselves with traveling -to cultivate respect for different cultures -to discover their European identity.
According to a recent Press Release of the European Commission (31/10/2018) on the occasion of the launch of the third European Professional Skills Week that took place in November 2018 in Vienna, the Eurostat statistical surveys show that in Europe 49.3% of upper secondary school pupils follow Professional and not General Education. This is a very important reason to use European mobility projects so as to receive additional knowledge and skills in learners and staff level and become more effective and competitive. Through our involvement in the Erasmus+ programs the goals that our schools aim to achieve are: 1. Increasing quality in VET mobility and transnational mobility 2. Empowering the international dimension and cooperation of the schools 3. Monitoring the new education and training methods and incorporating data which we obtain from the participation in mobility programs in the curricula of the respective specialties operating at our schools, aiming at enriching the teaching methods and procedures with new material and good practices, modifications in laboratories and their equipment with new materials and appliances so we can continuously upgrade our training. 4. Internationalization of vocational education and training