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Young Online Entrepreneurs

2020-1-MK01-KA105-0775992020Youth mobilityfinalized
Countries: MK|BG|EL|PL|HR|IT · Grant: €14,052
Entrepreneurial learning - entrepreneurship educationICT - new technologies - digital competences

Objectives

It’s almost impossible to escape the virtual world of notifications that dictates our lives. Today a whopping 2 billion people are active on Facebook at least once a month. LinkedIn has over 500 million members. Twitter has over 320 million users daily. Considering other social media platforms such as YouTube, Instagram and Pinterest, the impression is that we started to live in a hyper-real world. Entrepreneurs use social media as a marketing tool because through this tool they can build quickly a network of supporters and promote their products which are vital for business growth. Social media can provide a huge boost and today no business can survive without a powerful online presence. It gives a chance to further the reach of the business brand and expand the marketing efforts, connecting with audiences on a deeper and more personal level. Entrepreneurs are highly motivated to use social media platforms because it requires a minimum or even no budget to advertise their products to a huge mass of people. That is why social media are making young people more entrepreneurial than ever. People are online and that tells us that like never before it is relatively easy to start a business or social cause by just using the Internet and smartphones that are now an essential part of our lives. The most important question is how to use them to our advantage? Worldwide famous businessman and author Robert Kiyosaki in his bestselling book “Rich Dad Poor Dad” makes a distinction between asset and liability. Shortly, assets increase our wealth, while liabilities cost us money. We can use our phones as something to “waste our time” (in a broad sense it is a liability) or we can turn them into our business assets. That is why we applied with this project in order to inspire young people to use their smartphones and social media platforms as assets, not liabilities. Smartphones and social media are truly affecting the way in which we live our lives, so let’s use them for creating a better future! Let’s use them as young people and youth organisations to raise awareness on social issues or empower our peers and target groups to change and participate in our efforts to make a difference. While preparing the project application, in communication with our partners and young people, we have recognized that young people are not aware and/or have little or no knowledge and skills on how to use social media in a professional and meaningful way that could help them to start or grow their business as well as for initiating or promoting social causes. Furthermore, the improvement of young people’s ICT knowledge and skills and providing them with intercultural experience is something that is very valuable today in the labor market which improves their employability and positively influence their personal development. The main aim of the project "Young Online Entrepreneurs" was to bring together 36 young people and youth leaders in order to introduce them to the philosophy of entrepreneurship and social media platforms as an asset for starting or managing businesses and tools for initiating social changes. The objectives of the project were: - to raise awareness of 36 young people and youth leaders about entrepreneurship education and improve their entrepreneurial mindset and skills - to stimulate young people's spirit of initiative, creativity and active participation in society - to combat youth unemployment as a common problem in Europe by educating and improving employability skills (especially in ICT) of young people through non-formal education - to foster mutual understanding, intercultural learning and cooperation between 36 young people and youth leaders from different cultures and backgrounds - to educate how to use and manage social media platforms in a productive, innovative, meaningful and entrepreneurial way - to foster international cooperation and partnership building between 6 youth organisations and promote Erasmus+ programme as a tool for improving young people’s employability and entrepreneurial spirit. The project ensured employability and, strongly promoted democratic (European) values, active citizenship, and intercultural dialogue. It also enhanced creativity and innovation of participants and promoted entrepreneurship through peer learning, non-formal education and exchange of good practice. This is fully in accordance with general objectives of Erasmus+, concretely ET2020 framework, the Renewed framework for European cooperation in the youth field and EU Youth strategy. The project contributed towards the achievement of all specific objectives of KA1 in the field of youth by promoting active participation in democratic life and intercultural dialogue; improving key competences and skills of young people; fostering quality improvements in youth work through enhanced cooperation between organisations in the youth field and/or other stakeholders; and enhancing international dimension of youth activities.

Project partners (6)