Through the implementation of this project, young people wanted to deepen their knowledge of advertising and marketing, acquire the ability to notice fake news, increase their chances on the labor market, improve English grades, broaden their knowledge about another culture and the Erasmus + Program and its other possibilities in further personal development . The organizations wanted to increase the attractiveness and international dimension of the organization. The staff wanted to improve language and personal competences as well as competences related to the new thematic area. Organizations wanted a greater ability to meet the needs of disadvantaged people and a greater ability to cause change in terms of openness to the international community.