2020 from the very start has brought the new challenges as well as new reallias into our world. Coronavirus outbreak is testing Europe in ways that would have been unthinkable only a few months ago. This crisis is first and foremost a public health emergency and it constitutes a challenge for the European economy and the livelihoods of citizens. Only in the last 2 weeks of March at least 1 000 000 people have lost their jobs ( source: https://www.euronews.com/2020/03/31/coronavirus-in-europe-one-million-job-losses-in-two-weeks-is-tip-of-the-iceberg), many companies got closed, many businesses bankrupted. On the other hand, every crisis brings the opportunity. To our mind, it showed once again that we should put extra efforts into raising employability and recruitment of as many professionals as possible as well as invest into development of entrepreneurship. Looking at educational perspective, it’s obvious that, in the current situation, some of the major priorities should be building entrepreneurial mindset as well as PR and marketing education both among adult learners and educators. Thus, we would like to propose a long-term project which would focus on personal branding in the field of education and will aim to equipping educators working with adults effective methodologies and approaches in promotion and marketing strategies as one of the essential competences nowadays. Project "Going out there" will include 60 adults workers (and 80 adults during local phases) from 4 countries: Poland, Austria, Greece and Lituania. Objectives: -to learn about the opportunities of personal branding and its effect on employability and recruitment to reevaluate the limiting beliefs among educators which suppress the professional development of educators and get to know how to create your personal branding strategy To learn about and practise in using various digital communication channels for the development of personal branding ( FaceBook, Youtube, Instagram, LinkedIn etc) To exchange best practices in relation to personal branding in the field of adult education -To provide participants with practical tools helpful in developing marketing and visibility skills of diverse groups of learners -to contribute to the development of the entrepreneurial mindset of educators and their target groups -To support design communication and dissemination activities adjusted to projects, target groups, scope of activities -To facilitate the building of long-lasting partnerships among participants’ and NGOs for future collaboration The overall and most important expected result to be achieved during the project corresponds to our highest expectation: a paradigm shift in the way of thinking that may be visible both in behavior and in attitudes. This shift regards the change of perspectives from the traditionalist approach to viewing oneself and their expertise as a brand and empowering both educators and their adult learners to overcome their fears and ‘go out there’ and be visible as a service provider on the market thus making the field where they work more live, competitive, fulfilling and enriching. Besides that, the following results are expected upon completion of the project: -Professional development of educators / employees / trainers in the areas of digital competences, communication, marketing, personal branding, cooperation and exchange of the good practices in the visibility and promotion in relation to education Increase awareness of educators / employees and trainers in using digital tools for visibility and promotion as well as awareness about the influence the digital world and digital promotion have nowadays on the market -exchange of good practices and visibility media and sources which are popular in partner countries of this project - Development of self-confidence, entrepreneurial approach, critical thinking and creativity in participants - Exchange of experiences and methods in the field of shaping intercultural competences, understood as: -Ability to use all diversity as an asset in various types of activities undertaken for the benefit of the European community -Promotion of European diversity and the EU's values outside its structures -Development of cooperation skills over cultural and ethnic differences as well as communication barriers - Getting new clients and projects or deepening the already existing skills -Quantitative results- mentioned in the box "project's success" The results will be "multiplied" by each partner organization, in the local community as well as at the regional level and in the networks to which they belong, in order to facilitate the access of professionals to materials resulting from the project. We hope that after the end of the project, the materials will be multiplied at the regional and national levels, offering a translation of the manual in writing, using national and other subsidies. Ensuring good visibility of the project during its lifetime will increase the sustainability.
Objectives of the project were the following: -to learn about the opportunities of personal branding and its effect on employability and recruitment -to reevaluate the limiting beliefs among educators which suppress the professional development of educators and get to know how to create your personal branding strategy -to learn about and practise in using various digital communication channels for the development of personal branding ( FaceBook, Youtube, Instagram, LinkedIn etc) -to exchange best practices in relation to personal branding in the field of adult education -To provide participants with practical tools helpful in developing marketing and visibility skills of diverse groups of learners -to contribute to the development of the entrepreneurial mindset of educators and their target groups -To support design communication and dissemination activities adjusted to projects, target groups, scope of activities -To facilitate the building of long-lasting partnerships among participants’ and NGOs for future collaboration
This project was inspired and born from the challenges COVID-19 pandemic brought to educators and adult learners. The pandemic proved once again that we should put extra efforts into raising employability and recruitment of as many professionals as possible as well as invest into development of entrepreneurship. Needs for our project: -The need in raising personal branding competences among educators who work with diverse groups of adult learners as one of the basic 21st century skill needed for active employability -The need in empowering the educators in using social media tools for promotion of their expertise and activities -The need in increasing digital literacy of adult learners and educators for the promotion and marketing purposes -The need in raising employability of adult educators in the market and developing their entrepreneurship skills -Based on the research we also realized that there’s a clear need in exchange of good methods and tools among work with adults with fewer opportunities -Create a new universal method of teaching and presenting personal branding using interactive tools tailored to the needs and predispositions of adults people.