In our meeting with our group friends; We decided to design as part of the action plan that we created as a response to the question of the fact that a brand new digital revolution has been experienced by the mobility in the last 10 years in the world, digital has transformed all the branches of industry, triggering many changes in marketing and also what can we do in the youth field as a result of this change? ”. While Alvin Toffler said that the phenomenon of change always exists; states that the only criterion that distinguishes the changes experienced in recent years from previous changes is the speed of changes. In this context, when we take a look at the changes in the modern marketing approach, Marketing 3.0, which started with the Industrial Revolution and which is "product-oriented", has been replaced with the "consumer" marketing concept in the center, and with the Age of IT, Marketing 3.0, which is "human with nature" at its center. It is observed that. Today, concepts such as social media, e-commerce, corporate social responsibility projects and the increasing importance of local marketing and big data have brought us to Marketing 4.0. This time, “human senses” are at the center of Marketing 4.0. "Why began to take place in the center of marketing human senses?" Marketing with this program aims to share the answer to the question where it is today of yet unfinished evolution, Turkey and multidimensional discussion of the new generation of marketing by examining the new generation marketing examples from the world, to teach paradigms of marketing the universal dimension and both sectors We aim to contribute to the ecosystem and to offer networking opportunities by teaching the basic concepts.