Due to the fact that Erasmus+ prioritization focuses on youth workers, we came into idea of implementing the following TC with the goal of delivering knowledge to youth workers who come from organizations that work directly with young people on how to promote diversity, intercultural and inter-religious dialogue, media knowledge, critical thinking and youth initiative, and strengthens youth workers' expertise and gives them methods for professional development, including digital youth work, as key priorities of Erasmus+. To implement the objectives of the Erasmus+, including “the promotion of European values in accordance with Article 2 of the Treaty on the European Union”, this was done through a non-formal learning environment and digital tools, such as the internet, social media, photo and video art. One of the main priorities of our TC was to promote the Erasmus+ programme as an engine for great initiatives with visible results. We also wanted to motivate participants to learn how to create productive ideas and implement them in their community, to share values under objectives of Erasmus+ as well as how to highlight their initiatives using digital tools. In the preparation phase of this application, we went deep into researches in order to deliver relevant information connected to the above-mentioned priorities, values and objectives. One of them was "Social Advertising: Is it really Social Influence Work?". One of the statements is saying: "Social media channels are gaining popularity among firms due to their potential ability to use social influence as a more effective way to reach out to individuals." That is a key to the point. Youth workers work with youngsters - millennials. This TC shared practice of how to work with millennials and effectively promote EU values to them. To be specific, what we found previously is that in 2019 84% of web traffic came from videos. According to data, in 2020-2021 was only raising. This describes the fact that most of the attention of youth gets picture and motion. We want to deliver instruments on how to deliver, we want to develop and improve the skills of youth workers in the area of active actions in local communities, social media and digital technologies (social marketing, storytelling through photo & video). This was be done through non-formal education methods and a lot of practice during 9 days of the project. We expected to reach incredible results - the opportunity to start using new methods and technologies in the work of youth workers and NGOs, and become visible to a wider group of people. This idea resulted from long-time discussions, designed program between CoSE and partners. Since the idea and planning were done with our project partners, they fully support us and were ready to be a part of it. Also, they strongly believed participation in this project will increase the expertise and quality of their mission. We realized, there are several issues common to all of the organizations that need addressing, many of them concerning the inefficiency of their work in terms of audience and young people engaged. Thus we decided to organize TC for youth workers, working in different fields of social issues and directly working with marginalized youth, promoting diversity, intercultural and interreligious dialogue, fundamental values such as freedom, tolerance and respect for human rights. TC will help them promote their activities, disseminate the results in a more attractive way for millennials and as a result – to make positive changes in society, engage more active young people in their work and bring the attention of a wider public to the social issues of their local communities. The main objectives of the project were: - To discover the Erasmus+ program, its objectives, priorities and to motivate youth workers to apply the acquired knowledge about Erasmus+ by creating future collaborations and projects - To create a platform of sharing and discussions between youth workers about promotional tools like social media, photo, video, exhibitions, fairs, street actions etc. We showed participants in "live" format how to arrange and organize these tools in COVID times. - To raise awareness on the social issues relevant to Erasmus+ priorities and the work of youth workers among them and their target groups - To stimulate the sense of responsibility for their work among participants through the creation of new methods of stimulating the active work of young people - To highlight the role of digital skills as tool to fight youth unemployment - To develop basic digital skills using a creative approach towards the social media, art of photo and video activity by attending dynamic workshops and practical work The TC equipped participants with tools necessary in their work that they cannot obtain in school or university. It helped them go public, build a bright image of their organization and reach a wider audience in an interesting and attractive way.